The Weeknd is about to release his new single, Dancing in the flamesthis Friday, September 13. The song is part of his long-awaited album Hurry up tomorrowwhich completes the trilogy begun with After hours (2020) and Sunrise FM (2022). The official announcement was made after the Canadian performed the song live in front of 70,000 people at a show at the Morumbi Stadium, in Sao Paulo, last Saturday (07).
In addition to the single, The weekend will also release an innovative music video, shot entirely with the new iPhone 16 Pro, released on Monday (09). The clip was directed by Anton Tammi, a long-time collaborator of the singer, with photography by Erik Henrikkson.
Sao Paulo was strategically chosen for the start of the new tour The weekendafter the success of the sold-out concerts in the city last October, during the tour After hours until dawn. After his debut in Brazil, the singer heads to Australia, where he will conclude his tour before the full release of his new album.
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What technology did The Weeknd use to record the “Dancing in the Flames” video?
After Kendrick Lamar It was announced as the main attraction of the Super Bowl Through Applewe now know that the Canadian star The weekendwho recently performed in St. Paulhe used a famous technology to record his new video Dancing in the flames.
THE Apple revealed that all the audiovisual production of Dancing in the flames it was filmed by a cell phone iPhone16ProThe announcement was made during the event It’s time for enlightenmentThe video will be made available on YouTube next Friday (13).
It is not the first time that the Apple does this type of work: Olivia Rodrigoanother big name in today’s world pop, used to iPhone15 to record a clip.
“The use of the iPhone 16 Pro is starting to blur the line between what is considered a ‘pro camera’ and what is not,” explains Erik Henrikssondirector of photography The weekend. “And I think it will really help the young filmmakers that are coming up.”
And he continued: “Working with the iPhone 16 Pro, which now shoots 4K120 frames, is really a game changer when it comes to working in post. You can push the speed and work very closely with the post supervisor on set. We did some testing and we were both very excited when we saw the results.”
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
