‘Hello, hello, W/Brazil’: why is the Washington Olivetto agency mentioned in Jorge Ben Jor’s song?

‘Hello, hello, W/Brazil’: why is the Washington Olivetto agency mentioned in Jorge Ben Jor’s song?


The advertiser was present in the conversation that led to the segment of the song that says “I’ll call the manager: Tim Maia”

Washington Olivettoone of the greatest advertisers in the history of Brazil, died this Sunday, 13 years old, at the age of 73. friend of Jorge Ben Jorhad a special relationship with Brazilian music, being directly linked to the origins of the music With Brazil – the name of your company.

In January 2022, the businessman welcomed the musician for an interview on his podcast, W/Cast. The topic inevitably came up at some point.

Washington recalled doing shows for employees of his agency, W/Brasil. In the late 1980s and early 1990s, one of the events would take place at a place called Rock Dreams, in Rio de Janeiro.

“When Jorge does a show he is generous, he doesn’t do a show for 45 minutes, no. The audience went crazy. Then, between one song and another, he started to feel something for the kids, he said: ‘Bye, bye, C/Brazil! Bye, bye, with Brazil!”.

“The show ended at 3 in the morning. We sat down to dinner. Jorge and Vânia Rolemberg, who was my PR [relações-públicas]. We started talking about how crazy Brazil was, that it was the “Country of Collor” and so on. I told Jorge: Brazil is so crazy that if it were a building, the building manager would be Tim Maia. He looked at me and said: ‘You don’t know: he already wanted to be the administrator of the building he lived in!'” Olivetto continued.

Then Jorge Ben explained how he discovered the fact: “I went to his building, I lived in Barra. He came to me and told me: ‘I have already complained about that staircase there, about the door that is annoying. Nobody removes the stairs! Well, I have to, I’m talking about becoming the manager here, I’ll apply and become the manager here.”

Source: Terra

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