According to the Collins dictionary, the term channels self-acceptance and rebellion, in tune with 2024
THE Collins Dictionary announced on Friday the 1st that the word of the year is “brat”. The term, which in free translation means “brat”, was used by the singer Charli XCX in his latest album and used in election campaigns in Brazil and the United States.
The dictionary defined “brat” as something “characterized by a confident, independent and hedonistic attitude.” “More than a hugely successful album, ‘brat’ is a cultural phenomenon that has resonated with people around the world, and ‘brat summer’ has established itself as an aesthetic and a lifestyle,” he explains in a note on choice.
Other terms competing for word of the year were “delulu” (characterizing someone with unrealistic ideas and expectations), “romantasia” (a literary genre combining romance and fantasy), and “yapping” (a term characterizing the word of the year). act of talking a lot without thinking about the consequences).
No one, however, has surpassed “brat”: “Channeling self-acceptance and rebellion, it is a fitting word for 2024, a year in which hedonism and anxiety have combined to form a heady mix,” the note also reads.
After all, what is “brat”?
The term was chosen by Charli XCX for her sixth studio album, released in June. The album cover popularized the word: the singer opted for a simple aesthetic, with a neon green background and the word written in Arial.
The idea was to provoke the music industry. According to a publication by the artist herself, the choice was made because “the constant demand for access to women’s bodies and faces on album covers is misogynistic and boring”.
I think the constant demand for access to women’s bodies and faces on our album covers is misogynistic and boring
— Charli (@charli_xcx) March 14, 2024
Charli had already had success with songs like Boom ApplauseBut Snotloutarguably, it became his most successful album. From there came successes like Von Dutch, 360 AND Apple. He also released several versions of the album, in collaboration with Lorde and Billie Eilish.
The term became popular on the Internet and was used by big brands. In the year of the presidential elections in the United States and the municipal elections in Brazil, the word was also used by candidates who wanted to reach out to young people.
Guilherme Boulos (PSOL)candidate for mayor of São Paulo, released neon green videos with the song 360 in the background and the highlighted word on your TikTok account.
@guilhermeboulos
Reply to @Maria Fernanda Pinhe Boulos is brat #bratsummer #brat #boulos #guilhermeboulos #politics #sp #sãopaulo
original sound – Guilherme Boulos
Kamala Harris he also relies on the “brat” aesthetic to try to approach Generation Z. The term began to be used in his campaign after Charli wrote “Kamala is brat” to support the candidate. Since then, videos of Kamala dressed in neon green have been circulating on the Internet.
Kamala is a brat
— Charli (@charli_xcx) July 22, 2024
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
