The short video platform will recognize talent for the first time in the UK and Ireland in December
Short video platform TikTok will hold its acclaimed awards ceremony for the first time United Kingdom and inside Ireland. The event will bring together creators from various categories, ranging from food, sports it’s clear, music.
In this edition, which will be held in December, TikTok will include the category New artist of the year where six musicians compete for the prize. The company’s new initiative is due to its growth this year and the success of its built-in tool that allows users to add their favorite songs to their videos.
The six artists nominated for the award New artist of the year of the platform are: Jordan Adetunji, LeoStayTrill, Myles Smith, Nxdia, Artemas AND Rachel Chinouriri.
Music will also be the main factor Press TikTokwhich will feature a performance by the group Sugabaes who since reuniting with their classic lineup, now have more than 98 thousand followers on the platform.
In total, they have already generated more than 1.2 million likes.
TikTok: Spotify and Apple launch the functionality to share music on the platform
A new feature, called Share on TikTokhas been implemented by popular digital platforms such as Spotify and Apple Music, as reported by Ally of music in the last week. Now, subscribers to these music platforms will be able to do so share all contents that entails music, podcasts and even audiobooks.
Plus, people will be able to submit direct messages to your friends and there will be links to the original streaming service.
“Seamlessly sharing content from music streaming services to TikTok, unlocking a new, unlimited method of creative expression for users and creators, along with the ability for artists, creators and podcasters to seamlessly connect with their audiences on TikTok,” described Lindsey Kelt Zikryglobal leader in the company’s product partnerships.
The new functionality complements the existing one Add to Music app.
Ole Obermannthe platform’s music manager reported that the new feature “has been responsible for hundreds of millions of saved tracks and billions of streams on our partners’ music streaming services.”
“We already know that creative expression is a core tenet of the TikTok user and creator experience, one that our DSP partners also strongly value. Our “Share to TikTok” integration enables the seamless sharing of content from content services streaming music for TikTok, unlocking a new, unlimited method of creative expression for users and creators, along with the ability for artists, creators and podcasters to seamlessly connect with their audiences on TikTok.”he added Lindsey Kelt Zikry.
Obermann highlights: “Today’s launch is the latest example of our ongoing commitment to supporting music discovery and artist promotion in partnership with music streaming services“.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
