“GNX” boosted artist searches on the platform, also showing a 24-hour increase in popularity
Last Friday (22nd), the rapper Kendrick Lamar has surprisingly released his new album titled GNX and produced by Jack Antonoffsame producer of the albums Taylor Swift. Only on the Deezer streaming platform did the artist have a 182% growth in streams on November 23rd – one day after launch.
Consisting of 12 tracksthe platform highlighted that the most listened to song from the new album on the peak date was Luthera feat with the singer SZA. The album also contains the single heart, part 6which continues the series of songs Heart.
Furthermore, the artist consolidated a boom popularity in 24 hours on the platform based on streams, searches and playlist positions, reaching the position HIGHER 1 of graphsbeing one of the most listened to artists of recent days.
With this new project, Kendrick Lamar a career era begins. It is worth mentioning that in February 2025 the rapper will be the main attraction of the halftime show Super Bowl LIX.
THE Deezer also publishes the 10 most listened to songs from Kendrick Lamar last year in Brazil, including songs from older albums like Well done boy, MAAD City AND Damnation:
1. Not like us
2. Like this
3. Money Trees (explicit version)
4. All the stars
5. Pray for me
6. HUMBLE.
7. Euphoria
8. PRIDE.
9. LOYALTY.
10. family ties
Kendrick Lamar releases a surprise album in the midst of a big year for the artist
After a historic year for the Compton rapper, Kendrick Lamar blushed in 2024 with the surprise release of his sixth studio album, “GNX“. K-dot had previously hinted that he was producing a new album, the biggest of which was a teaser for a new track at the beginning of the song’s music video.”Not like usHowever, no one expected the artist to release the new album so soon, not even his closest collaborators.
In an interview with Billboard, DJ Mustardproducer who worked with Kendrick on “Not Like Us”, and co-producer of two songs on the new album, clarified that “It was a surprise to me, as it was to everyone. I thought he would pitch early next year, maybe close to the Super Bowl. I was at the gym working out and I saw he released a teaser for a song, and I was like, “holy shit, this shit’s coming out next week,” maybe around Thanksgiving. 10 minutes later he releases the album“.
The teaser Mustard refers to was a trailer released last Friday (25th) on Kendrick Lamar’s official YouTube channel. In it, the singer drives a 1987 Buick Grand National Regal GNX, which gives the album its name, while a new song plays in the background. Interestingly, the trailer track is not part of the LP’s tracklist, which has led fans to discuss the possibility that Lamar is already preparing a new release for 2025.
2 years later”Mr. Morale and the big steps“, the deepest and most intimate album of Kendrick’s career, “GNX” features a signature West Coast sound. Unlike his last few albums, Kendrick Lamar’s most recent release stops from tackling more serious issues to focus on the moment current singer. While previously Lamar sang about American racial inequality in “Damnation“, an album that earned the singer a Pulitzer, Kendrick now focuses on rhyming about his superiority as a rapper.
After the year he had, where he completely dominated Drake In one of the biggest showdowns in hip-hop history, he won 7 Grammy nominations for songs produced against the Canadian and was chosen as the attraction for the Superbowl halftime show, Kendrick Lamar is more than justified in producing an album that celebrates his success.
Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.