“My intention is to build bridges of understanding with Brazilian music creators,” said Manuel Abud, who is visiting the country for the first time since taking office.
He was sworn in just over a year ago as CEO of the Latin Recording Academy, the Mexican Manuel Abud arrives for the first time in Brazil as an executive in this position to implement the actions of the Latin Grammys, one of the most important awards in the music world. One of them is to promote a recently recorded show for the Acoustic Sessions project, which was attended by Brazilian singers. Luisa Sonza, Manu Gavassi, Agnes Nunes, Paola Lima And Giulia Be. The goal is to show Brazilian music to the Latin market: the public will see the final result, in October, when the special will enter the Academy’s Facebook page.
The former executive of a Hispanic channel in the United States, says Abud, in an interview with Estadiowho wants to get closer to Brazilian music creators and says that the Latin Grammy, now in its 23rd edition, is open to diversity.
What do you intend to talk to artists and entrepreneurs on this visit to Brazil?
I come above all to listen to the Brazilian community, to know how we can do a better job in the service of this community. My intention is to build bridges of understanding with music creators in Brazil. I would like the Academy to get closer to the Brazilian community.
Does Brazilian music also bring Brazilian music closer to the Latin market in general?
Brazilian music has always been a source of inspiration and a fundamental pillar of Latin music. Of our 53 categories, eight are dedicated to music in Portuguese.
There are those who criticize the especially Brazilian categories of the Latin Grammys, because they segment Brazilian music, isolating it from the main categories. What do you think?
Our committees continually evaluate categories to ensure they represent the evolution of music. Music is not static, neither are our categories.
Recently, Brazilian singer Anitta reached number one on the Billboard chart, but singing a song in Spanish. Do you understand that there is a language barrier in the Latin and international markets?
Music transcends language, it is a feeling, a universal language and this shared identity unites us. But let’s be honest, it’s always easier to connect with an audience in their native language.
When we talk about new artists, we also talk about greater diversity, not only of rhythms but also of gender issues. How do the Grammys view this debate?
Diversity is definitely the key. This year we have identified and implemented a strategy that we internally called “4G” and applied it to everything we do to promote diversity. The four Gs are “musical genre”, “gender of sexual preference or orientation”, “geography” and “generation (age)”.
Source: Terra
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