Mariah, Ivete and Katy. To rock in Rio? No, in the city!

The city festival has announced Mariah Carey, Ivete Sangalo and Katy Perry for its 2025 edition, which will take place between 6 and 14 September at the Interlagos track in San Paolo. Hit a feeling of déjà-vu? Yes, we saw these attractions here, some of which last year, at the Rock in Rio Festival.

Perhaps the Brazilian audience is not ready to consume more daring headliners, but it is a fact that today there is a crisis of this type of attraction in the world. This crisis raises questions about the sustainability of this model. Many festivals have faced difficulties in guaranteeing big names that could attract crazy. The scarcity of superstar available for tours and the growing demand for live shows led to strong competition among events. This is reflected in the need for diversification in formation.

This strategy can be seen as a response to the saturation of the musical market and looking for experiences that go beyond traditional presentations of great stars. Therefore, while the city is preparing for its second edition with a robust training, it also adapts to a wider context that challenges the festivals to constantly reinvent themselves to maintain public interest and guarantee their financial profitability.

However, you cannot exclude the lack of creativity in this account. Instead of always betting on the same attractions, because not risking a bit since the similarity seems to have conquered the curative.

Rodrigo James is a journalist, content creator and publishes a weekly newsletter Slob

With news, criticisms and thoughts on pop culture and entertainment.

Source: Terra

Earl

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.