According to the official projection, the free advertising record for the city in the global media should remain with Madonna
Summary
The event is part of a series of shows that entered the calendar of Rio de Janeiro events and will take place every May at least until 2028. The presentation of Madonna increased by 13.8% to the collection of taxes (ISS) in the city of Rio de Janeiro.
The show Lady Gaga on the beach of Copacabana, on May 3, should move around $ 600 million – last year, Madonna’s performance gained $ 469.4 million to the economy of state capital, underlines Data from the Town Hall of Rio de Janeiro.
According to the study potential economic impacts of the show Lady Gaga in Rio – 2025, it will move by 27.5% more in the economy than the pop diva that precedes it. Public estimate, however, is the same in both cases: 1.6 million people.
See other data:
Free advertising with the announcement of Lady Gaga Show
US $ 48 million, equivalent to R $ 280.5 million.
Advertising with the show show
The expectation is that this amount exceeds $ 1 billion.
Where the audience can come from
1.36 million Cariocas and residents in the metropolitan region
240 thousand tourists, 80% foreign and 20% national
How much will they spend?
Foreign tourism ticket: R $ 590.40 per day
Brazilian: R $ 515.84,
Carioca and resident in the metropolitan region: R $ 133.60.
The potential study on the economic impact of the show Lady Gaga in Rio – 2025 was prepared by the Town Hall of Rio de Janeiro, through the Municipal Secretariat of Economic Development (SMDE) and the tourist company of Rio de Janeiro – Riotur.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
