Will music Gaga cancel show in Rio? Why is the singer’s name hidden in ads?

Still in February, Lady Gaga It was announced as an attraction at Copacabana Beach, Rio de Janeiro, in a free show that takes place on May 3rd. However, dissemination posters with name and image of the artist at the entrance of the Tunnel Engenheiro Coelho Cintra were removed (via S.Paulo Folha).

This led some fans to consider that the event would be canceled. It would not be the first time, as Gaga stopped coming to Rock in Rio 2017, in this case for health reasons.

Producer Bonus Track, responsible for the show, reassured the audience by ensuring that the performance remains confirmed. The replacement of the posters with a publicity of the everyone’s program in Rio was already planned – and also has an explanation.

Sponsor brands, such as Santander Bank, cannot make use of the singer’s image and name. If they wanted to use it, they should have it as an advertising figure.

Itaú, in 2024, did just that. The bank brought Madonna In a commercial like his poster girl and thus he was able to use the brand of pop queen.

Economic impact of the Lady Gaga show in Rio de Janeiro

Lady Gaga’s show on Copacabana beach should move the economy of Rio de Janeiro in about $ 600 million. The forecast is an increase of 27.5% compared to Madonna’s performance last year, when it reached R $ 469.4 million. The estimated audience, however, is the same: 1.6 million people.

The information is pointed out by the study “Potential economic impacts of the Lady Gaga show in Rio – 2025”. The research was prepared by the City of Rio, through the Municipal Secretariat of Economic Development (SMDE) and the tourism company of the municipality of Rio de Janeiro – Riotur.

The performance is part of a series of shows that has already entered the calendar of events in Rio de Janeiro, and will take place every May until at least 2028. The full study is available at the Rio Economic Observatory, at the Observatorioeconomic.rio link.

Lady Gaga on the cover of Rolling Stone Brazil

To celebrate the coming of Mother Monster for free show at Copacabana Beachin Rio de Janeiro, on May 3 as part of the program Everyone in Rioa Rolling Stone Brazil produced a special print, which brings dossier about the career of Lady Gagacommented discography, manifest about the New Age – of resilience and chaos – musical. Gain on the profile store website.

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