The event was designed by CEO Stefan Matzinger as a way to promote the cultural exchange between Brazil and China
Brazil and China: Two countries so distant geographically, but approach the power of culture. This is the proposal of the extravagance of the Festival, which, in addition to the trade between the two nations, will promote a real cultural barter between the two countries of the day 27-29 JuneIn AIA Vitality ParkIn Hong Kong.
For three days, natives and visitors will be able to learn a little more on dance, music, cuisine and other Brazilian demonstrations ExtravaganceIn addition to showing what we have in common.
Heat, between the days 20 and 26 June, Hong Kong It will be the scene of various activations in different parts of the city, with presentations, seminars and interactive dynamics to entertain and involve the public.
Stefan MatzingerCEO of extravagance, has experienced more than 20 years in San Paolo And for over a decade you live Hong Kong. Explains the origin of this celebration: “I am a Brazilian of heart. In these 50 years of relationships between Brazil and China, the conversations have always focused on commercial issues. I felt that it was time to also promote a cultural exchange.”
Extravaganza will present the United Samba School by Father Miguel
The public can vibrate with the contagious energy of the Samba school United by Father Miguel (UPM), which takes to Hong Kong The whole passion of Carnival. “It is an opportunity to show the strength and beauty of our culture in the world “, Andressa Marinho, battery queen and ambassador of Extravagance.
TO Willian Costaartistic director of the Festival, the Carnival Goes beyond the show. “It has a profound social impact. During my career, I saw up close how this cultural event can be a powerful tool for transformation, capable of generating opportunities and changing lives”.
The executive was responsible for the selection of the 26 members of the UPM which go to the excursion to the East. “It is a means of training and growth, as we can offer experiences that expand people’s horizons”.
“Receiving the news was a moment of joy, because I know that I am experiencing art, opportunities and with this, the possibility of living a new project fills me with happiness”Remember AndressaWaiting for your first trip to the other side of the world. “Each trip brings something unique and enriching. Knowing a new culture, new people, new traditions, all wonderful. I think the new helps us to evolve.”
“Andressa represents exactly what we searched for the festival: talents with great potential that have not yet had the opportunity to shine all over the world”say Tatiana MatzingerDirector of the Festival. “In addition to being an extraordinary and determined artist, it is a reference for many women in the Samba school community. Choose it as a ambassador strengthens our commitment to open the doors for new talents and create opportunities that really make the difference.”concludes.
“The idea came from the Carnival, but we want to bring Brazil culture as a whole”explains the executive. “We want Hong Kong’s audience to fall in love with the diversity and joy of our country”.
For this, they are also in the programming shows, seminars AND dynamics with the singer of San Paolo ThullaThe singer of the Bahians DiggeFurthermore REPIQUESIA, ABADA CAPEEIERA Salvador, Ricardinho AND DJ Mauríciowho promise unique and special shows for the occasion.
Formed by Olodum Schoolwith a trajectory marked by international tours and participation in the main Afro blocks of SaviorDiggo will be Bahia’s voice in this edition, with a repertoire that mixes Axé, Samba-Reggae and the unique energy of the Bahian carnival.
Next to DiggeOn the stage of ExtravaganceThey will be the musicians of RepressedSamba-Reggae Group, which will also perform its presentation during the Festival. Created in honor of the REPIQUE, a tool played by childhood by Geraldo MarquesThe founder of the project, the Republic offers music backgrounds for children, young people and adults, focusing on blacks and peripheral communities.
Already the Abadá Capoeira Salvador It represents the ancestral art of Capoeira, as an expression of identity, education and resistance. Renowned core Abbalepresent in more than 60 countriesThe group promotes seminars, wheels and cultural activities aimed at children, young people and adults in the capital of bahie.
Representative Bossa Nova node ExtravaganceAnother of the great Brazilian cultural expressions will be the singer Thalaa Meloowner of a unique and unique charisma. By shaking the pick-ups, the event will have the DJ Mauríciodescendant of Japanese who has already traveled to different cities in the land of their ancestors. Bringing a mix of art and sport, the three -stroke football champion freestyle Ricardinho He will hit an intelligent ball with the public.
The cultural exchange will be celebrated with the participation of Chinese names, such as the percussion group Passion for perception And the football champion freestyle Lyson Sze. Brazilian cuisine will also be highlighted, with the presence of Food truck and restaurants with typical dishes.
With a social character, the Extravagance It also underlines the initiatives that will benefit the people who need Hong Kong, offering samba seminars, Soccer, Capoeira and percussion, as well as food during the party.
The event has the support of Cultural Section of the Consulate General of Brazil in Hong Kong and from Council for Hong Kong tourism. And this is only the beginning, since Extravagance intends to expand the festival to other cities of Asia and create a box in Marquês de sapucaí samba in 2026.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
