Backstreet Boys will be headliner of the festival on September 12, while Lionel Richie and J Balvin perform on the 13th and 14th
The organization of the festival The Town announced more attractions for 2025. BACKSTREET BOYSVery popular boyband between the 1990s and 2000s will be the main attraction of September 12. Lionel Richiegiant do soul/pop ex-Commodors A huge success between the 1970s and 1980s, he held the last performance of The One on September 13 The One. J BalvinColombian artist who has gained notoriety in the last decade, is scheduled for September 14.
Now the lineup is as follows:
- September 6: at São Paulo Square perform Stacey Ryan, JOABE REIS and Sao Paulo Square Big Band with Tony Gordonon the broken stage there are shows of Mc Hariel and Tasha & Tracie And in The Tower Experience has Victor Lou & GBR.
- September 7: It’s the turn of Green Day (headliner), Sex Pistols Featuring Frank Carter, Bruce Dickinson and Initial capital on Skyline, Iggy Pop, Pitty, CPM22 and SUPLA & INNOCENTS In The One, Kamasi Washington, Mundana Refugi Orchestra and São Paulo Square Big Band with Clariana in São Paulo Square, Black Pantera and Mahin’s handle invites Mc Taya on the broken stage and Cat Dealers at The Tower Experience;
- September 12: Skyline has performances of BACKSTREET BOYS (headliner) and Jota questSão Paulo Square receives SNARKY PUPPY, LeoGandelman and São Paulo Square Big Band with Alaíde Costa and Claudette Soaresin the broken there are shows of Kayblack and Duchess And in The Tower Experience has Dubdogz.
- September 13: Mariah Carey (headliner), Jessie J and Ivete Sangalo will be at Skyline, while Jacob Collier, Vanessa Moreno and São Paulo Square Big Band with Analu & Ricardo Arantes make a show at São Paulo Square, Cryle and Pericles invites Dexter are in the broken and Liu It’s at The Tower Experience.
- February 14: Katy Perry (headliner), Camila Cabello, J Balvin and Iza are on the Skyline line-up, while São Paulo Square has performances Jacob Collier, João Bosco Quarteto and São Paulo Square Big Band with Amanda Mariathe broken are Beautiful and Heliópolis Symphony Orchestra And in The Tower Experience is Anna.
Ticket sales will start on the day May 27 And this time, early in the afternoon, at noon, on the Ticketmaster Brazil platform.
Prior to that, the exclusive pre-order for Itaú customers and members of The Town Club starts on May 20, also at noon. Already those who purchased The Town Card-a ticket without a predefined date and who had all available amount sold out in just four hours-will, from Wednesday, 16, May 26, choose the day they want to go to the festival (after May 26, the choice of the day the fan wants to go to availability).
The festival takes place at the Interlagos racetrack in São Paulo on September 6, 7, 12, 13 and 14. Tickets will be sold exclusively online through the Ticketmaster Brazil platform (Thetown.Ticketmaster.com.br). The organization recommends that fans register on the platform in advance to facilitate the purchase process.
The ticket costs R $ 975 the whole and R $ 487.50 The half-price and there is no convenience fee charging. When selling The Town’s tickets to the general public, customers can buy up to 04 (four) lawn tickets per day of festival in their social security number, being a maximum of 1 (one) half-price for each day.
Exclusively, people with disabilities will be able to select, besides their ticket, 01 additional half-ticket ticket for their companion for each day purchased. Respecting the limit of a maximum of 04 tickets per festival day in your CPF. Maximum of 20 (twenty) tickets per CPF.
Payment may be made with PIX and credit cards. Customers who make the payment with the Itaú, Itaucard, Credicard, Hipercard and ITI credit cards will be able to install their purchase up to 8x without interest. In other accepted cards, payment can be made up to 6x without interest.
The age classification of the event is 16 (sixteen) years. The entry of under 16 (sixteen) years will be allowed provided they are accompanied by parents or legal representatives.
A New City of Music
In this next edition, the city of music will have changes in the map compared to 2023. The One Stages, Factory and Sao Paulo Square, as well as spaces like Market Square gain new locations. In addition to changes in spaces already known to the public, The Town will also gain new stages, experiences and attractions.
Scheduled to receive four shows per day from major national and international artists, Skyline, which keeps the same place in the last edition, will have 300m2 of LED, twice the number of the first edition. The One, with over 30 LED screens and a set design inspired by the São Paulo art museums, gains a new location. He will be in the place where in 2023 was the megadrop, in front of the The Town Club Lounge, and now has a natural amphitheater. It will also be in front of The One that the Lounge Club, exclusive to customers The Town Club Rockstar, will be located.
The return of São Paulo Square will have a novelty. The stage, a success in the first edition, also won a new location and will be where The One was in 2023. Meanwhile, Factory occupies the space that was from São Paulo Square and gets a broader natural amphitheater for the audience to enjoy every second of the shows.
In 2025, The Town gets a new stage: the broken, which will celebrate the strength of the peripheries with a lot of music, culture and art. The inspiration is in the Favela space at Rock in Rio.
The first edition of The Town had a significant economic impact, generating $ 1.9 billion for the city and creating over 23,400 jobs. The event had a communication that reached 145 million people and caused 2.21 million conversations on social networks.
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Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
