The cancellation of the partnership with giant retail sale generates astronomical damage
The tide is not good for Kim Soo Hyun. Considered one of the most paid and popular actors of South Korea, the star has seen its public image undergo a remarkable shock in recent weeks.
And now, to complete the turbulent moment, its name is at the center of a commercial dispute that involves millionaire data, unexpected losses and a possible legal process.
According to information on the portal KnowThe actor has just had a millionaire contract ended abruptly from Network of news of Sanli (Setn), head of the Taiwanese operation of the 7-Eleven retail giant.
The decision, which took many people by surprise, was motivated by significant damage involving a line of products launched in collaboration with the artist. The company, which was betting heavily in collaboration, announced that not only has put an end to all production, but also canceled all the marketing actions related to Kim Soo Hyun.
The financial thud is not small. Setn estimates a total loss of about $ 130 million in Taiwan, which is around 21 million dollars in the current price. The value includes the disposal of goods already produced and interrupted advertising campaigns, as well as intangible damage such as the loss of reputation. The company, also, does not exclude the search for judicial compensation against the actor.
The wear of the Kim Soo Hyun image seems to be linked to voices and investigations that emerged months ago.
At the time, the actor was associated with the name of Kim Sae Ron, also an actress, who recently died in tragic circumstances. The speculation on a possible relationship between the two, when it was still a minor, were widely advertised on social networks and in the Asian press, fueling a climate of distrust around the star.
Although Kim has categorically denied any improper involvement and so far no formal accusation has been performed, the simple emergency of these voices has been sufficient to cause damage.
In the world of Asian entertainment, in which the reputation of a celebrity is treated almost as a corporate resource, scandals – although not confirmed, can cost millionaire contracts, entire campaigns and goodwill of brands that appreciate an immaculate image.
Kim Soo Hyun: professional impact and uncertain future for the Korean star
For Kim Soo Hyun, the cancellation with 7-Eleven can only be the tip of the iceberg. Sources connected to the advertising market affirm that other brands are on alert and re -evaluating possible obligations with the actor. In a universe where partnerships with celebrities are carefully calculated, the lowest controversy can represent a risk of image that many companies prefer to avoid.
To date, Kim staff has not officially commented on the case involving the Taiwanese company, but a declaration should be made in the next few days.
The actor, who has created prominent roles in Korean dramas and a padded advertising agenda, now sees his career to enter an instability area that can influence not only his profits, but also his public credibility.
The crisis serves as a reminder of how the entertainment industry can be volatile. At a time, the artist is a symbol of success and elegance; Below, you can become a non -grateful person in the millionaire countryside. It remains to be seen how Kim Soo Hyun will face this storm and above all if he will be able to recover the prestige that has put him among the greatest names of South Korean dramaturgy.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
