Grammy winning producer Timbaland inaugurates Stage Zero, focused on the creation of autonomous artists with artificial intelligence
The producer and Hitmaker Timbalandknown as partnerships with names such as Justin Timberlake, Beyoncé and Aaliyahannounced last Thursday (5) the launch of theStage Zeronew company focused on the creation of musical artists with Artificial intelligence (Ia). The first “contractor” of the seal is Tataan artist described as “autonomous, alive and in constant learning”.
“She is not an avatar. She is not a character. Tata is an artist built with Iawith personality, repertoire and its own identity, ”says Timbaland. “It’s the beginning of something much bigger. A-pop is the next cultural evolution, and Tata is her first icon.”
THE Stage Zero was founded by Timbaland in partnership with the producer Rocky change And the AI strategist Zayd Portilloco-creator of the Timbo I-Do tool. Portillo also acts as a counselor of Sunan AI music creation platform – currently involved in legal disputes with major record labels for alleged copyright violations.
Despite the partnership with Suna Stage Zero It is an independent operation. The technology of the platform, however, is present in the construction of the voice of Tata. Second Timbalandthe discovery happened after tests with demos generated by AI: “A time has come when I thought: this voice is just amazing.”
In addition to music, the project also aims to develop complete creative systems. “Artists of the future will not only be human, but intellectual property, code and robotics”it says Change. Timbaland Complements: “I’m not just producing tracks, I’m producing systems, stories and stars from scratch.”
The initiative marks another step of the producer’s career in the area of musical innovation. In 2021, he founded the Beatcluba Beat Marketplace that attracted investment from companies such as Hipgnosis and Anthem Entertainment, as well as expanding to China in 2024.
THE Stage Zero It still promises new ads in the coming months. According to a statement, “Tata is just the beginning. It comes a lot more out there.”
Source: Music Business World Wide
Also read:
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
