The work was created and exhibited at Caesars Superdome Stadium in New Orleans, USA during Taylor Swift’s passage in the city
It’s official! This week, the singerTaylor Swift He acquired a huge bracelet of inflatable friendship that was hanging at Caesars Superdome stadium in New Orleans, USA. According to Music Timesthe estimated value of the purchase came to 13 thousand dollarsapproximately 71.5 thousand reais in the current dollar price.
The play, which measures about 42 meters in length, was created by Miami artist Shawn Kolodny from the concept of Abby JonesSales and Marketing Director of New Orleans Saints. The intention was to expose at the stadium during the Eras Tour passage through the city. After the shows, Caesars Superdome presented Lucas Oil Stadium in Indianapolis with This iconic tribute to swifties, continuing the spirit of friendship from city to city.
The purchase would have been made through the Firefly Entertainment Inc., Company responsible for the planning of events and personal services for Taylor and his family.
📝 | Taylor Swift’s Company Have Purchased The Giant Eras Tour Friendship Bracelet That Hung On The SuperDome for $ 13,000! pic.twitter.com/coffr05toh
– Taylor Swift News (@tswiftnz) June 26, 2025
Understand the case involving Taylor Swift and her first albums
Since 2019, Taylor Swift He was involved in a saga to have the rights of his first six studio albums.
At the time, the singer showed interest in acquiring her own catalog. However, she saw the Big Machine Recordsits former label, being sold to the entrepreneur and investor Scooter Braunwho became the owner of the Masters (Recordings Matrix).
A year later, Braun sold the entire catalog to the Shamrock Holdings for about $ 300 million. This was another negotiation in which Taylor claims not having had the concrete opportunity to make an offer to become the owner of the records.
The artist made harsh criticism of Braun and fired at the businessman’s irreducible posture in the negotiations. In addition, she was rewriting the albums to resume rights to the songs – and fans supported the initiative by buying and listening only to the new versions.
Now, when acquiring her catalog, she has full mastery over the collection from streamings and other sources of income (selling CDs and vinyls, for example). In addition, it controls the licensing process for the use of your music in movies, TV series and advertising, among other products.
Source: Music Times
Also read: See Taylor Swift’s surprise acoustic performance singing ‘Shake It Off’ at NFL Party

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.