From São Bernardo do Campo in Brazil, the artist is the great winner of Kwai’s Junine reality
Summary
Deia Luena, a singer from San Bernardo do Campo, won the first edition of Canta Kwai, stands out as a new promise of his compatriot and earning money and participation in an EP from the Hitlab label.
With charisma, authenticity and a voice that excites, Deia Luena29, was consecrated as the winner of the first edition of Canta Kwai, Kwai’s musical project in collaboration with the Hitlab label. Born in San Bernardo do Campo (SP), Deia is considered one of the new promises of the country.
In addition to winning the $ 10,000 award, the artist had one of his songs included in Ep that was released by Hitlabwith unpublished songs of the competition participating in the competition.
Deia Luena has sang since she was a child, encouraged by her father, who praised her voice with that typical “love filter”. Music has always been present: in services, at school holidays and, in high school, his first stage was in a treasure hunt in Ceará, singing “Waka Waka” and gaining the nickname “Shakira do Acarape”. “My parents left the north -est in search of a better life and brought values that I bring: education, humility and love for northern -eastern culture. Although Paulistana, I grew up with the North -Ast in the veins. My father sang, he played the guitar and listened to sticky and backcountry, who modeled my musical taste”, says Deia.
Growing between classics like Camargo and Luciano, Chitãozinho and Xororó and Roberto Carlos, is also inspired by Amy Winehouse, Adele and Bonnie Tyler. But it is in the country, in particular the female, who has found its identity. Marília Mendonça and Maiara and Maraisa are great references. “Mixing love with the essence is what it is worth. Singing with the truth has always been my goal, and today I see that it was worth it. This is only the beginning of a beautiful trajectory,” he concludes.
The passion for San Giovanni is also of Cradle: Deia has grown in parties with typical food, north music -Eastern and Serest of the family. Defines the period as “too good energy”. Through everything he sings Kwai, he participated in a musical immersion in Salvador together with the mentors J. Eskine and Rogerinho, and the result of this meeting became a six -episode reality show published on Official Kwai profile. In addition, the singer climbed on stage with J. Eskine in a special show in the city of Seabra, Chapada Diamantina (BA).
The first edition of Canta Kwai brought together six semifinalists from different regions of Brazil and has exceeded 1.5 million votes in the early stages, with the aim of giving visibility to new talents representing the musical diversity of the country. The competition was part of the actions of San João Do Kwai in 2024, when the app was the San João de Recife officer and also supported the megaphaffattes of Caruaru and Petrolina, in Pernambuco, and maintained a special coverage to Campina Grande (PB). Within the platform, the public was able to follow more than 100 hours of live broadcasts with shows commented by over 50 influencers, in a celebration supported by 10 main brands.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
