In an update in Spotify’s biography, the Viral Project had called ‘a continuous artistic provocation’, raising questions about authenticity, creativity and value in contemporary music
The Artificial Intelligence Band The velvet sundownwhich currently has more than 900,000 monthly listeners in Spotify, officially admitted – in a new update of his biography on the platform – which was already evident for experts and lay people: his music is indeed generated by AI.
“The velvet sundown It is a synthetic project guided by human creative and composed creative direction, interpreted and visualized with the support of artificial intelligence, ”says the band’s bio.
This is not a trick, it is a mirror. A continuous artistic provocation, created to challenge the limits of authorship, identity and the future of the music itself in the Age of AI.
The “group” went viral and gained wide media coverage after emerging out of nowhere in June and appearing in Spotify’s popular playlists. They also inspired an alleged impostor, who used the name ANDrew FRELON And now it claims to have passed by the band’s spokesman X (old Twitter) and in interactions with the press – including a telephone interview with the Rolling Stone. In an extensive medium post, he claimed that his farce, which lasted several days, aimed to test the media.
Spotify’s biography continues: “All characters, stories, music, voices and letters are original creations generated with the aid of artificial intelligence tools used as creative instruments. Any resemblance to places, events or real – alive or deceased – is purely coincidence and unintentional. Not totally human. Not totally machine. The velvet sundown lives somewhere between the two. ”
Glenn McDonaldformer “Data Alchemist” from Spotify, he told the Rolling Stone Earlier this week that the popularity of The velvet sundown On the platform is probably due to the fact that the streaming service now accepts payments to boost playlist placement while moving more and more from selections made by humans in favor of algorithms that “can choose music for recommendations based on the characteristics of their audio.”
This article was originally published by Rolling Stone USA by Brian Hiatt on July 5, 2025, and can be checked here.
+++ Read more: ‘spokeswoman’ from Ia Velvet Sundown now says he’s a scam
+++ Read more: the tool that generated band songs that became fever on Spotify
+++ Read more: ‘Band’ by Velvet Sundown is an artistic scam, says spokesman
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
