Aimed at communication professionals who want to reinvent themselves, the course offers updated, creative and multidisciplinary training
In a scenario where information circulates in multiple platforms and content is a resource
strategic for brands, companies and vehicles, the End of the faculty throw your new sendDegree in creating content for journalistswith the institutional support and contents of the Group of profilesResponsible for some of the most relevant brands of journalism and entertainment in Brazil: Boys, Rolling Stone Brazil, With you!, Withdrawal AND Anamaria.
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Aimed at communication professionals who want to reinvent themselves and expand their performance in the digital universe, the course offers updated, creative and multidisciplinary training. Expected to start in August 2025, the program is aimed at the new languages of digital journalism to the creation of narratives of brands, multiplatform writing, content with a brand, transmedia narrative, trend curator, construction of the public and use of artificial intelligence as a tool to support editorial production.
Among the disciplines there are:
• Content and editorial strategy
• Storytelling, narratives and transmedia
• Creation of content for digital platforms
• brand journalism and branded content
• data journalism and applied research
• Content and curative consumers trends
• Ia and digital tools in editorial production
• Content marketing and SEO
• Creative writing and UX writing
The faculty is made up of professionals who work directly on the editorial, digital and advertising market, connecting the theory and practice with depth. Throughout the course, students will also have contacts with real challenges proposed by the vehicles of the Group of profilesMarket experiences, study and tutoring cases with leader of writing, marketing and content.
“We support this initiative because we believe in the force of content as a pillar of digital transformation. Investing in the formation of new talents and the redevelopment of journalists is fundamental for the sustainability of our sector,” he says Luis MalufCEO of Group of profiles.
With over 90 years of history, the Fine arts It is recognized for excellence in the courses aimed at the creative economy and innovation. The post-graduate will be offered in hybrid format, with live online lessons, face-to-face meetings and practical activities in creation and writing environments.
Registration is now open on the official website of the institution: Vivabelasartes.com.br/curso/criacao-de-conteudos
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
