Brazil stands out in a world relationship to strengthen local artists

Brazil stands out in a world relationship to strengthen local artists


The Luminato survey shows that 77.1% of the tracks listened to in the country in the first half of 2025 came from Brazilian artists, a higher index

Brazil has distinguished itself in the new report of LuminaryCompany specialized in phonographic market data, such as the Latin American country with greater local musical consumption. According to the survey on the first half of 2025, 77.1% of the lanes reproduced in the country came from national artistsA significant number compared to the global average of only 33.3%.

The research reveals a solid trend of appreciation of local culture in the digital environment. For the purposes of comparison, in Colombia, this percentage was 66.3%; in Mexico, 52.1%; And in Argentina, 45.7%. However, all these countries are above the world average, which strengthens the protagonism of Latin America in strengthening its musical scenes.

Second Luminary, Streaming and social networks like Tiktok have been fundamental for this growthallowing independent and niche artists to reach a vast audience without necessarily depending on traditional record labels.

In addition, the report underlines it Brazil is also distinguished when it comes to discovering new artists. Among the Brazilians interviewed, 53% said they listen to songs of singers or bands they have known in the last 12 months. The number is also above the global average, which is 40%.

The result strengthens the good moment of Brazilian music in the digital environment and puts the country as a reference to the consumption and appreciation of local production. Still second LuminaryThe growth is linked to AA Greater youthful public commitmentEspecially from the generation so called Z, which seeks authentic sounds, identity and connected to its cultural reality.

Source: Terra

You may also like