Paula Veloso brings innovation and female strength to agro; Know

Paula Veloso brings innovation and female strength to agro; Know


In the foreground in the country of the boys of the week, Paula Veloso maintains a family legacy and combines a sustainable touch with the taste of Café Mineiro

With only 26 years, Paula Veloso He distinguished himself in agri -food agro adopting a modern and entrepreneurial vision. Nephew of Paulo Veloso (86), one of the pioneers of the Cerrado Minas Gerais sector and founder of Veloso Green Coffee, has grown surrounded by the universe of coffee, but decided to follow a path of its own: to join the family tradition with innovation.

I studied in New York and internship at my grandfather’s exporter, representing the brand in the United States“,

Remember. After two years in the financial market, she returned to the roots and launched its brand, concentrated on the Brazilian consumer. “It is a portable and simple tense coffee“Defines Paula Veloso.

“I really like the city, but being on the farm brings me a difficult peace to explain.”

Produced in Fazenda Paraíso, in Carmo Do Paranaíba, Minas Gerais, Cafellow, the name given to the brand, is the first coffee in sustainable sachets in Brazil, made with corn fiber. “Today I frequently go to the farm. I really like the city, but being there brings me a difficult peace to explain“Says the young woman, who is still focused on her commercial expansion.

In MG, he manages the first coffee brand in sustainable sachet in Brazil. In detail, with the partners: the mother Viviane AND Virginia Veloso.

It remains at the top of the latest news from the famous Instagram of Caras Brazil:

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Source: Terra

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