How the city is preparing to avoid first edition errors

How the city is preparing to avoid first edition errors


The festival happens again in San Paolo on 6, 7, 12, 13 and 14 September


Summary

The city 2025, held in San Paolo, has adapted the phase of the phases, the logistics of transport and drinks to avoid the problems of the previous edition, promising improvements in public experience.

With the presence of the press, the special guests, the tests on all the phases and all the activations and toys that work, the city has activated the city of music, established at the Interlagos track, in the south of San Paolo, for a trial event to ensure that the festival has no mistakes and that the public will not approve the perrengs themselves lived in the first edition of the Festival, in 2023.

“I think that apart from the Olympics, no event makes a trial event unless we,” says Luiz Justo, CEO of Rock World, a company responsible for the organization of Rock in Rio.

Rock in Rio’s younger brother, the city put the two main phases side by side in the first edition, following the molds of the Rio de Janeiro Festival, but the strategy did not work in Interlagos.

The proximity of the stadium caused agglomeration, which made it difficult to move between one phase and another. Therefore, this year, they will be away and will have a wider interval among the shows.

“At certain moments, the circulation was uncomfortable. We have changed the organization of the spaces and this will make the experience of the city completely different. We have increased the interval between the shows so that everyone can look at both the skyline. The interval is bigger because the shift is bigger, but you can continue to enjoy everything.”

Another problem addressed in 2023 was in relation to glasses. The audience received a reusable glass when purchased a drink, but could only take a kind of drink with it. If I had bought a soda and a beer, for example, it would need two glasses. Now, with a single glass you can get all drinks and can be replaced if the buyer wants.

A large complaint from the San Paolo Festival is the distance between interlagos from the center and other regions of the city. The place of the city is always the same, but there are more transport options to get and leave the track.

All Subway and CPTM stations will be opened 24 hours. In addition, the Cidade Dutra station, 500 meters from The Racetrack, was reactivated for the boarding and death of those who purchased the Espresso service, a train with fewer stops and for sale for $ 35 return. There is also a bus service with fewer stops that leave different parts of the city and the news of the city of the first class, an executive bus that leaves the public within the city of music, with prices ranging from $ 220 to $ 750 and with boarding points in San Paolo and also in other states.

Unlike what music festivals have done in recent years, you will not have to bring a bracelet or card to shop in festival. Credit and debit cards are accepted and it is possible to recharge a prepaid card with cash and pix.

The city takes place on 6, 7, 12, 13 and 14 September. The attractions that perform at the Festival are Katy Perry, Green Day, Travis Scott, Mariah Carey, Backstreet Boys and others.

Source: Terra

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