The Brazilian singer explains the strategic change and the bet on authenticity to reconnect with its roots
Anitta, one of the most influential Brazilian artists of international pop music, has announced a significant change in his career, revealing that he is following a New artistic direction.
The decision, which surprised fans and critics, marks the beginning of a more personal phase of Anit and less focused on global commercial standards that dominated their latest releases.
The singer, who has gained space in markets in recent years like United States AND Europe with shots In English AND SpanishNow he says he wants to resume creative control of his work. In a recent interview, he explained that this change is not only aesthetic or healthy, but also emotional.
Second AnitThe new moment is a direct response to wear that felt when trying to adapt to external expectations and the desire to reconnect with its artistic essence.
The decision came after the album exit Funk generationThat, although well accepted by the public, it did not fully represent what the artist wanted to express. He revealed that during the production process he felt that he had moved away from his truth and had to resume the protagonism on his musical choices. “I was doing what they expected from me, not what I really wanted”, declared.
Anitta: the singer’s new phase includes a more organic approach and less dependent on the main record labels
This new phase includes a more organic approach and less dependent on the main labels or international marketing strategies. Anit He intends to focus on projects that have personal meaning, even if they do not reach the same streaming numbers or global visibility. For her, success is not only in the rankings, but in the real connection with her art and the public that accompanies her from the beginning.
The singer also stressed that this change does not mean a definitive removal of the international market, but a Reconfiguration of priorities. He wants to continue to explore new sounds and collaborations, but without giving up his Brazilian identity. THE Carioca funkA genre that launched it on Star, once again occupies a central space in its productions, now with more creative freedom and less external interference.
Beyond music, Anit He is also rethinking his services in other areas, such as fashion, advertising and social networks. He intends to be more selective with the projects he accepts, giving priority to those who are aligned with their values ​​and the new phase they live. This position reflects professional and personal maturity, the result of years of experience in a highly competitive market.
The repercussion of the change was immediate: fans praised the artist’s courage to position themselves and seek authenticity, even in the face of possible commercial risks. The experts of the musical industry have also commented that this decision can make room for a new trend among the artists who want more autonomy and less pressure for immediate results.
AnitWhich has always been known for his ability to reinvent himself, he shows once again that he is willing to challenge the standards and follow his way. The new phase promises to bring more intimate songs, deeper lyrics and a visual aesthetic that reflect your true personality.
For fans, it is an opportunity to rediscover Anit Behind the pop star.
Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.