Global artists support an initiative that promotes inclusion, learning and social impact through football
FIFA has announced a new educational campaign aimed at young people and communities in preparation for the World Cup 2026and two big names in international music are involved: Shakira and The Weeknd. The initiative, which aims to expand the social reach of football, will involve the active participation of artists in actions aimed at education, inclusion and skills development in several countries.
Shakiraknown for his commitment to social causes and his foundation Barefoot Cakeswho works to educate children in vulnerable situations in Colombiastrengthens its commitment to transformation through knowledge. Already The weekendCanadian artist with a strong global presence, he has also been involved in humanitarian and educational projects, and now joins the FIFA to increase the impact of the campaign.
The proposal of FIFA is to use football as a tool for learning and inspiration. The educational campaign will be launched in phases, focusing on topics such as gender equality, sustainability, mental health, respect for diversity and life skills. The presence of artists like Shakira AND The weekend aims to attract the attention of young people and create a bridge between pop culture and social values.
THE World Cup 2026 will take place in three countries: United States, Canada AND Mexico. With this continental reach, the FIFA aims for the campaign to have an impact on local and international communities. The participation of celebrities is strategic to increase engagement and make messages more accessible and attractive to young audiences.
Shakira’s long history with FIFA
Shakira already has a long history with FIFAhaving performed in previous editions of World Cup and contributed songs that marked the tournaments. Your music Waka Waka (This time for Africa) has become an anthem of World Cup 2010 and remains one of the most remembered. The weekendin turn, he brings a contemporary and urban approach, connecting with a generation that consumes digital content and seeks cultural references in the artists he admires.
The educational campaign will consist of videos, teaching materials, in-person workshops AND digitalas well as special events during the run-up to the tournament. The artists involved will participate in recordings, interviews and promotional actions that reinforce the values of the initiative. The idea is that education is not just a complement, but a central part of the experience World Cup.
THE FIFA bet on a model of union between sport, music and education to leave a lasting legacy beyond stadiums and matches.
*use of artificial intelligence in research on the topic
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
