Mynd performs the first edition of “Mynd Music Day” with the participation of Shaman

THE Mino, the largest influencer marketing and entertainment agency in the country, held last Tuesday (20), the first edition of Mental Music Day. The invitation-only event featured a special lecture program on the connection between music and brands, as well as a exclusive show of the singer Shaman.

The presentations took place at the Globo theme park, GEexperiencelocated in Shopping market, in San Paolo. The agency has closed a partnership with the space and intends to promote future projects in the place.

or Mental Music Day aimed at generating greater integration among market professionals, with the aim of opening debates on the innovations that the music scene can bring to advertising. The event started with Fatima PissarraCEO of mindtalking about the agency’s relationship with music and advertising.

In sequence, Felipe MullerPlanning Director at Mynd, e Judeilton ReisHead of Social Media of the company, he addressed the five prerequisites for a brand to break into the musical territory.

Immediately after, a panel was held whose main theme was music as a tool for interaction and a point of contact with the public, mediated by Julio BeltrãoArtistic Director of Mynd, with the participation of Lake Maria CarolinaMarketing Specialist at Line, Daniele RodriguesHead of Creation a Hypera PharmaAnd Mari CamposArtistic Director of Mynd.

Carlos ScappiniCOO of mindwas one of the managers of the project: “Mynd was initially created to work with the music market. For this reason, we have a great deal of experience in the field and we are constantly trying to promote this segment. The intention is to organize other editions of Mynd Music Day to bring together brands and artists and promote discussion in the market. We chose the Globo themed space to offer a different and unusual experience to our guests and we ended up establishing a partnership with the place. The idea is that in the future GExperience can receive other Mynd projects and our agencies use the site to produce content and make recordings “.

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Source: Terra

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.