Agreement to sell Avicii’s music catalog was made with Pophouse Entertainment, founded by ABBA member Björn Ulvaeus
estate of aviciiDJ owner of hits like “The Nights,” “Wake Me Up” and “Waiting For Love,” sold 75% of the dead artist’s music catalog on April 20, 2018 at age 28, according to information from billboard. Pophouse Entertainmentthe company responsible for the acquisition, announced the purchase of the recording and publication rights on the morning of this Wednesday, 28.
It is worth remembering how Bjorn Ulvaeusmember of ABBAis one of the founders of Pophouse Entertainment. This is the second major acquisition by the Stockholm, Sweden-based company, which bought the recording and publishing rights from the electronics group Swedish House Mafia on March 29, 2022.
As well as the agreement Swedish House Mafiawith avicii will be established as a joint partnership. That is, the family of the late DJ will work closely with pophouse and will retain the remaining 25% of the artist’s intellectual property. Both have collaborated on Avicii Experiencean interactive museum focused on the musician’s life in Stockholm.
See this photo on InstagramA post shared by Avicii (@avicii)
“We are investing in the catalog and not just putting it on the shelf,” said Per SundinCEO of Pophouse Entertainment. the parents of avicii also commented on the acquisition.
“pophouse presented a concept and a concrete proposal for the long-term care and development of the musical heritage of avicii,” they explained. “An important part of negotiating the sale of the catalog was maintaining sufficient control and personal involvement in its ongoing development over a long period of time and ensuring a dignified tone in activities related to aviciiits legacy and connection to its ever-growing fan base.”
In our dealings with pophousewe experience great respect for our wishes and requirements, and a high level of cooperation.
Source: Rollingstone
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
