The Novos Baianos receive a tribute from Som Livre to the classic “Acabou Chorare”

The Som Livre record company celebrates the 50 years from the classic He stopped crying From New Baianiwhich revolutionized the Brazilian music scene in 1972 and won thousands of fans and influenced a generation of artists.

To rediscover this masterpiece of Brazilian popular music, the label has launched some special digital actions through the campaign (Rediscover. The initiatives include the release of a remix album signed by hitmaker Ruxelexclusively in Apple Musicit’s a lyric video Without precedents of the runway Mystery of the planetdirected by the illustrator and designer Bruno Tavares, for the Youtube.

Launched in 1972 by Free sound on vinyl and made available for streaming in 2013, He stopped crying has more than 100 thousand copies sold of the original product and represents approx 130 million reproductions on audio platforms (considering the sum of Spotify, Deezer, Apple And Amazon Music).

According to a recent study on the consumption of data from the catalog of Free soundthe disk showed a growth of 35% of plays from 2019 to 2020 and add more than 60 million trips between January 2020 and September 2022 – prove the ransom of He stopped crying from the public since the start of the pandemic. After more than two years, even with the return of the schedule of shows in presence and other commitments in the routine of the population, the behavior observed in streaming remains strong.

The disc has a monthly consumption of approx. 1.6 million streams in 2022keeping your listeners active.

From 2020, caused by the beginning of the pandemic, a new behavioral movement is observed, in which people dive into nostalgic moments saving old songs to find some familiarity and sonorous comfort in the free time gained inside their homes, as well as the curiosity to understand what it felt like when life was simpler and the routine less accelerated.

Growth of the catalog

According to data from Free sound streaming, the consumption of rear catalog – which includes products launched more than 42 months – it grew by around 26% in 2020 and maintains its growth around 30% in 2022. Based on the study of these data, the company has carried out the campaign (Rediscovera, with investments in marketing, media and digital actions for products selected in the catalog that stand out for consumption. The goal is to celebrate these classics of Brazilian music, from different musical genres, with the consumer audience and invite a new audience to (ref) discover these products

The campaign to celebrate the milestone of He stopped cryingSom Livre launches in an exclusive partnership with Apple Music a remix album of the iconic hands album by one of today’s greatest music producers, the beatmaker Ruxel. Collect music productions for current pop big names like Anitta, Ludmilla, Gloria Groove, Pabllo Vittar, IZA And Lexathe music producer also has a solo career as a inbrazathe Som Livre label, releasing their own songs.

the traces He stopped cryingbetween them Campo Grande swing, Mystery of the Planet And Black Blackgot new sound arrangements in the platform’s pioneering format, the DJ mixbringing a freshness to the songs, but without losing their original essence.

On the label’s official YouTube channel, He stopped crying will be celebrated with a lyric video unpublished, directed by the illustrator and designer Bruno Tavares. already the track Mystery of the planetone of the most listened to streaming albums, it acquires art with particular refinement and playful elements, illustrating the members of the New Baiani in harmony with the concept of composition, which brings in the chorus pieces such as: “I’m showing what I am / And doing what I can / Throwing my body into the world / Walking around every corner / And by the natural law of encounters / I leave and receive a little / And I pass it on to naked eyes / Or dressed in glasses / Past, present / I participate being the mystery of the planet “.

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Source: Terra

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.