This Friday (14) the company pen shop began its trajectory with the release of the singer Kiaz in the collaborative range I love youwhich counts with the special participation of the pop star Anita. The enterprise, formed by the entrepreneur Castro Leaguefrom the music producer Luca Vaz and by the songwriter Jenni Mosello presents the market with a new way of building careers in the music industry: creating a nucleus of creation and composition through the storytelling.
“More than creating hits, our goal is to add value to the artists we work with, always aiming for the long term. We tell and sing stories with a personalized speech for each talent”, explains Tiê, who has an indication in his CV Latin Grammy in Best Composition in Portuguese Language for Women don’t have to cryperformed by the singer from Bahia Ivete Sangalo and by the rapper from Sao Paulo hemicidal.
or pen shop it presents, as a differential, its method of creation. Generally an artist’s repertoire is composed of the contributions of several composers, who send their creations to album producers and / or to the artistic directors of record companies. From a new perspective, the company in a joint production of the performer.
Jenni And Luca join forces with other creators and with the artists themselves to create a series of songs that make sense in their contractor’s voice and trajectory. The model of inspiration is in the fields of songscollective creation workshops and which has been used in the entertainment world.
“We identified a gap in the market. Few professionals were aware of the importance of storytelling in the music production process.”He says Bind. “Our songcamps are recognized for the union of two characteristics previously thought together: we combine scale with quality; in a personalized methodology. In just one day we were able to compose 14 songs, with 11 songs approved for the same repertoire”to complete.
The composition list of pen shop is anchored by Jenni Mosellowho created hits from the repertoire of Cleo And Luisa Sonza. He leads a team of twenty collaborators, most of whom are related to the TAG Music, center solutions that move from career management – like that of the singer Carol Biazin – the development of special projects with brands. or pen shopin fact, it is one of the strongest arms of the LABEL.
the production of Luca Vazon the other hand, still different musical styles, as he explains: “It is an initiative that increases our challenge. But with such a plural team we speak multiple languages, guaranteeing personalized results”, He says .
Great exponents of the current Brazilian pop music scene like Claudia Leitte, Priscilla Alcantara, Pocah And Rebecca are among the artists who have used the services of TAG Music.
“We identified a gap in the market. Few professionals were aware of the importance of storytelling in the music production process.”He says Bind.
The strong presence of female interpreters is anything but a coincidence. The discourse on empowerment is also part of the mission of the pen shophow Jenni insists on emphasizing: “My goal is to transform the artist’s experiences into music, enhancing the development of a discourse that makes sense with the personality of the talent; but at the same time acting as a spokesperson for more of these stories to be told from a female point of view – considering that most of the artists we work with are women “He says. “We are committed to always working with plural composition groups! The place of speech is to talk and our case is to write a lot of music”.
According to the company, “Canetaria is a combination of talents with an artistic and social vision and Te Amo is the beginning of a story that has everything to change the way people do and think about the country’s music”.
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Source: Terra
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
