Rihanna performs this Sunday (12) at the Super Bowl; show is one of the most anticipated
Rihanna is the main attraction of super bowl this Sunday, the 12th. The event is one of the main ones in the sport of music in the United States and has already brought artists like Michael Jackson, Diana Ross, Aerosmith, Madonna, Rolling Stones.
Before being confirmed, the artist already made serious criticisms and even said that she would never perform at the event. It is worth mentioning that Rihanna haven’t released new albums since ANTI, from 2016.
“I wouldn’t dare do that,” she said. “For what? Who gets out of it? (…) There are things within that organization that I don’t agree with at all, and I wasn’t willing to go and be of service to them in any way,” she told Vogue in 2019 (via The Philadelphia Inquirer).
What has changed?
artists from super bowl are not paid to perform and the nfl it usually only covers production costs on the show. So if there’s no money involved, why Rihanna will perform this year?
Also according to the column of The Philadelphia Inquirer, O super bowl can offer more than money. The event, which regularly attracts 99 million US viewers and 109 million worldwide, is a great space to showcase and honor artists. An estimated 120 million watched the halftime show with doctor Dre, Eminem, Mary J. Blige, Snoop Dogg and Kendrick Lamarfor example.
Come back from Rihanna?
O Grammy it’s not music’s biggest night. O super bowl It is. And detail: a presentation of the super bowl it’s usually followed by a tour announcement and exposure can be a great publicity strategy, even more so if the singer considers returning to the spotlight after seven years.
So that’s why Rihanna changed his mind about joining the nfl? Perhaps, though last year she warned fans that her performance is not about a new album.
“O super bowl It’s a thing. New music is something else. Did you hear that fans?” Associated Press (via The Philadelphia Inquirer)
Jay-Z in the NFL
Another factor that may have influenced the decision to Rihanna was the presence of jay-z in the league. As of 2021, the rock nation, the label led by the rapper, began producing the halftime show. It was with rock nation what Rihanna recorded one of his biggest hits as “Umbrella” and “Run This Town.”
Rihanna at Super Bowl 2023: where to watch?
Sponsored by Apple Music, the halftime show nfl it will be at State Farm Stadium in Glendale, Arizona and will take about 15 minutes. The broadcast can be watched in real time via streaming Star+by sports channel ESPN and the open television channel TV network!.
When: Sunday, February 12, at 8:30 pm (Brasília time)
Where: TV network! (Open TV), ESPN (closed channel) and streaming star plus.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
