In ‘AIR’, Ben Affleck tries to fall in love with Scorsese’s sixth sense to break the cinematographic bank with pop thrusts. And he gets it.
Combined bet (nº1): ‘Air’ is not a movie about Michael Jordan
The biggest star in NBA history is barely a Hitchcockian macguffin in this fable about two dreamers who revolutionized the sports industry. marketing and Yankee professional sports. On the one hand, we have Sonny Vaccaro (Matt Damon, perfect in the skin of an ordinary American), who devised the signing, in a kamikaze way, of MJ by Nike. On the other, the matriarch of the Jordan clan, Deloris (Viola Davis, handing out bluffs left and right), who was not content with crumbs and demanded a piece of the corporate pie that Nike would build around her son. Interested in the back room of the myth, ‘Air’ opts for an intimate record that offers the viewer the rare pleasure of watching people working on what they love.
Combined bet (nº2): ‘Air’ is not a Scorsese film
It could seem so. As the New York maestro did in ‘Casino’ (1995), Ben Affleck is interested in dissecting the dawn of corporate America, with its lights and shadows, its first-time innocence and its unleashed egos. Besides, Affleck tries to fall in love with Scorsese’s sixth sense to break the cinematographic bank with pop thrusts. And he gets it in passages to framelike when Damon and Affleck himself (in the shoes of a CEO as ghostly as lovable) recreate the birth of the Air Jordan label to the sound of the synthesizer with which Pino Donaggio eroticized the images of ‘Double Body’ (1984) by Brian De Palm.
Combined bet (nº3): ‘Air’ is neither an eighties film nor a contemporary work
‘Air’ is a film that must be enjoyed under the sign of the anachronistic. In the era of paroxysmal action (Marvel’s, but also ‘Top Gun: Maverick’) and pixelated pyrotechnics (‘Avatar’, but also ‘Stranger Things’), the Affleck-Damon duo continues here its commitment to the pre-digital, which they inaugurated with the script of the very vindicable ‘The last duel’ (Ridley Scott, 2021). In ‘Air’, Affleck turns the sparkling dialogues between his troupe of self made men in true special effects, as David Fincher did in ‘The Social Network’ (2010) or Alan J. Pakula in his thrillers from the 1970s. It is evident that Affleck only manages to glimpse the film glory of his noble references from a distance, but the attempt is well worth a few spins on the Jackpot machine.
For fans of movie time capsules
DATA SHEET
Address: Ben Affleck Distribution: Matt Damon, Ben Affleck, Viola Davis, Chris Messina Country: USA Year: 2023 Release date: 5–4-2023 Gender: Biopic Script: Alex Convery, Ben Affleck, Matt Damon Duration: 112 min.
Synopsis: It chronicles the incredible and revolutionary partnership between Michael Jordan -a rookie at the time- and the fledgling Nike basketball division that revolutionized the world of sports and contemporary culture with the Air Jordan brand.
Source: Fotogramas
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
