Roxy Jacenko has officially cut ties with Australia, selling off her Sydney possessions and handing over her PR agency as she embraces a permanent new life in Singapore.
The former PR queen, who has been based in Singapore for the past three years, has spent recent months winding down her lavish Sydney life. She has offloaded furniture, her luxury Range Rover and prized number plates, which fetched $309,000 at auction.
Jacenko has also handed her agency, The Ministry of Talent, to employee Emily Hayman as she closes the door on the business empire that helped make her one of Australia's most recognisable PR figures.
Insiders say Jacenko is 'loving Singapore' and has no plans to ever relocate permanently to Australia.
Pixie is loving school in Switzerland and is thriving, and Hunter absolutely loves Singapore.
A friend told The Daily Telegraph of the family's new life.
Jacenko's departure marks a dramatic new chapter for a woman whose high-profile lifestyle, celebrity friendships and PR empire made her a fixture of the Australian media for several years.
Stepping out of the spotlight
In recent years, Jacenko, who once appeared to relish the spotlight, has increasingly stepped away from it. She is said to now turn down multiple media requests, while her social media presence has also dimmed.
Once known for sharing almost every detail of her glamorous lifestyle, Jacenko now keeps her life overseas largely out of the spotlight.
Oliver Curtis's AI fortune
As Jacenko retreats from public life, her husband Oliver Curtis has undergone his own extraordinary transformation. The former investment banker is now worth an estimated $1.25 billion after the rapid rise of AI infrastructure company Firmus Technologies, which he co-founded.
Firmus is also weighing a potential Australian stock market listing and has attracted major backing from investors including Nvidia and Blackstone.
The developments have given the couple an entirely different chapter to the high-profile Sydney life that once made them regular fixtures in the Australian social pages.
With Jacenko's Australian business empire now handed over and her Sydney possessions being sold off, the family is instead building its future overseas, while Curtis's AI success continues to reshape their fortunes.
The move to Singapore
The couple relocated to Singapore with daughter Pixie, 15, and son Hunter, 12, from Sydney in 2023. Oliver Curtis had taken a job in the country, and Jacenko subsequently shut down some of her Australian businesses to join him.
At the time, Jacenko admitted she found it 'refreshing' that nobody knew who she was in Singapore.
She told the Sydney Morning Herald that no one there had any preconceived idea of who or what she was, no expectations, and that nobody actually cared. She said that in Singapore, the reaction was simply 'Roxy who?', and that she found the anonymity liberating.
