Susanna Reid has revealed that posing in a plunging black one-piece swimsuit at O Beach Ibiza last month was a deliberate campaign to win votes for Good Morning Britain at the National Television Awards.
The presenter, 55, appeared on the red carpet on Tuesday and explained the strategy behind the photographs from her annual Ibiza trip, which showed her alongside the infamous beach club's scantily clad dancers holding placards reading "Vote GMB" for revellers.
Reid told Woman And Home magazine that she decided to visit the day club simply to gather votes for the Best Daytime Show category.
"I got the big guns out," Reid said. "There's something about being 55 and you just think, you know what? Just put your swimsuit on and go to a day club and get them to vote for GMB."
Reid added: "I feel like we've won because we're on the shortlist. It feel like a winner's enclosure".
Despite the voting campaign, Good Morning Britain lost the award to This Morning.
Reid had no intentions to stay up late and party because she had to front her television show in the morning. She told reporters she had to be awake at four in the morning to host Good Morning Britain.
"I've got to be up at four and Laura Tobin, our weather presenter, when I arrived at the studio this morning at 5:50am was: 'are you coming to the afterparty at the NTAs?'," Reid said.
Instagram reaction
The Ibiza swimsuit photographs promptly gained 10,000 likes after Reid shared them on Instagram.
Following the awards ceremony, Reid used the platform to congratulate the This Morning team, naming Ben, Cat, Sian, Alison and Dermot, and the whole gang.
"WINNERS! Not us, the trophy went to @thismorning," Reid wrote. "But it felt like winning to be shortlisted by YOU our amazing viewers @gmb."
Reid also congratulated Alan Carr, writing "@chattyman", on a special win. She added: "We all love what we do and we love that you love it too. See you at 6am tomorrow, and Ed will be able to shave off his goatee!!"
Holiday traditions
During the wild day in Ibiza, Reid enjoyed Paloma cocktails, made with tequila and grapefruit, alongside her sons Sam, 24, Finn, 21, and Jack, 20.
She told The Mirror that she generally does not drink alcohol, but allows herself one day to have a steady drink at O Beach.
"So I have a drink at O Beach, but very, very steady. I don't go mad," she said.
"I loved it because I'm 55 years old, and if you're not going to go out and enjoy yourself in a swimsuit, what are you doing in Ibiza at 55? It was great fun," Reid said.
The health-conscious star leaves the beach club around 8pm, while her sons stay out clubbing into the early hours. Reid previously noted her summer trips to Ibiza are special, saying: "It was amazing to really enjoy it with my boys now they are old enough to go clubbing."
Despite being on holiday, Reid maintains her early schedule, waking up for a spot of exercise and a sunrise walk on the beach.
National Television Awards 2026 winners
The 2026 ceremony recognised television across multiple genres, with winners chosen from shortlists of nominees.
- Reality Competition: The Celebrity Traitors took the award, beating I'm A Celebrity... Get Me Out of Here!, I'm A Celebrity... South Africa, Race Across the World, and The Traitors.
- Quiz Show: The 1% Club won against Ant & Dec's Limitless Win, Michael McIntyre's The Wheel, Richard Osman's House of Games, and The Chase.
- Returning Drama: Call the Midwife won over Blue Lights, Bridgerton, Stranger Things, and Trigger Point.
- Reality Docuseries: Clarkson's Farm secured the win against At Home With The Furys, Fletchers' Family Farm, Mortimer & Whitehouse: Gone Fishing, and Stacey & Joe.
- Drama Performance: Vicky McClure won for her role as Lana Washington in Trigger Point. Also nominated were Ella Bruccoleri as Mary Bennet in The Other Bennet Sister, Judy Parfitt as Sister Monica Joan in Call the Midwife, Ruth Jones as Elena Ravenscroft in Run Away, and Sheridan Smith as Ann Ming in I Fought The Law.
- Serial Drama: Emmerdale took the prize, beating Casualty, Coronation Street, EastEnders, and Hollyoaks.
- Factual Entertainment: Gogglebox won against 24 Hours in Police Custody, Secret Garden, Sort Your Life Out, and The Martin Lewis Money Show Live.
- New Drama: I Fought The Law secured the award over A Woman of Substance, Believe Me, Heated Rivalry, and The Other Bennet Sister.
- Authored Documentary: Our Girls: The Southport Families won, beating Caroline Flack: Search for the Truth, Jesy Nelson: Life After Little Mix, Sharon & Ozzy Osbourne: Coming Home, and Sir Chris Hoy: Cancer, Courage and Me.
- TV Presenter: David Attenborough was named winner over Alison Hammond, Ant & Dec, Claudia Winkleman, and Stacey Solomon.
- Comedy: Mrs Brown's Boys won against Amandaland, Changing Ends, Last One Laughing, and Not Going Out.
- The Bruce Forsyth Entertainment Award: Michael McIntyre's Big Show took the prize over Gladiators, The Graham Norton Show, The Masked Singer, and Would I Lie to You?.
- Serial Drama Performance: Jeff Hordley won for playing Cain Dingle in Emmerdale. He beat Aaron Thiara as Ravi Gulati in EastEnders, Gareth Pierce as Todd Grimshaw in Coronation Street, Paul Bradley as Nigel Bates in EastEnders, and Sue Devaney as Debbie Webster in Coronation Street.
- Daytime: This Morning won the award, beating Good Morning Britain, James Martin's Saturday Morning, Loose Women, and Scam Interceptors.
- Talent Show: Strictly Come Dancing secured the prize over Britain's Got Talent, The Great British Bake Off, The Great Celebrity Bake Off for Stand Up To Cancer, and The Great Pottery Throw Down.
