EntertainmentHeater Lollapalooza Brasil! Ludmilla surprises fans with a surprise pocket show, in a containerOfficial beer of the festival, Budweiser celebrates the tenth edition of Lolla BR and the ten years of the artist’s career with a surprise performance in one of the busiest places in town today at 10:06
March 24, 2023
1:06 PM
Official beer of the festival, Budweiser celebrates the tenth edition of Lolla BR and the artist’s ten-year career with a surprise performance in one of the busiest places in the city
Lollapalooza Brasil 2023 hasn’t even started and it’s already pumping! And anyone who was in one of the busiest places in the city of São Paulo, this Thursday night (23), in front of Shopping Cidade de São Paulo, in Bela Vista, has already felt a little of everything they will find at the festival : the singer Ludmilla surprised people with a surprise pocket show. In the setlist, the artist’s best songs rolled, which stirred up a crowd of people.
The presentation came about through an invitation from Budweiser, Lolla BR’s official beer, in honor of Lud’s ten-year career and to mark the tenth edition of the festival. Always on the side of the great artists and present at the main musical events, the brand decided to give São Paulo residents this surprise, all this to bring a little of what is to come at the Interlagos race track, from Friday to Sunday, and connect even more music fans with their idols. If Budmilla has already warmed up this special stage in the capital of São Paulo in this way, imagine what is yet to come…
“Lud celebrates his ten-year career and Bud celebrates with the people of São Paulo. After all, we are the beer behind the music and we connect great idols with their fans. We are happy to celebrate this moment with the public and kick off the festival in style. This Budmilla union started last year and, at every moment, we have been creating unique and even more surprising actions for all fans”, comments Harry Racz, Ambev’s Regional Marketing Manager.
Bud at Lollapalooza!
Since 2018, Budweiser has been an official sponsor of Lollapalooza. The brand has been reinforcing its commitment to music through unique and unprecedented actions focused on interaction with the public, outside the limits of the Interlagos circuit. Thus, Budweiser’s focus is to connect great artists with their idols, through many experiences, which will take place on BudTalks, directly from BUDxX with live transmission through the brand’s TikTok (link). The beer will promote unique meetings between music artists – from the current, old and new generation. The guests, including Ludmilla, Xamã, L7 and Tasha & Tracie, will have moments of conversations, debates and interaction with the public. In addition, the brand will also produce a lot of content to bring everyone LollaBR in the same tune as Bud.
Emma Jack is a writer at Gossipify, covering fashion, beauty, lifestyle, and pop culture trends. She stays current on the latest trends and offers readers up-to-date information on what’s hot in the industry. With a background in fashion journalism from Parsons School of Design, she offers a unique perspective and analysis of current trends.
