Pre-Distributors: Bob Chapek, Baby Yoda and “Bull ****” at Disney

Disney’s future will be announced, the focus will be firmly on Disney.

During his first solo branding and championing the tone of the week, Walt Disney Co. CEO Bob Chapek noted its many silos while also organizing them for Frankenstein, furthering the company’s artistic relationships and its massive intellectual property portfolio. . Individual sub-brands related to them.

This significant change from the past was evident when crowds gathered in a basketball city auditorium on the east side of Manhattan to take pictures of different parts of the portfolio: Disney+, Disney Movies, Disney Parks, ESPN, Hulu, FX and much more. AB C. But, as we can imagine, the actor’s image Abbott Elementary Between small photos of Idoda and a black and white portrait of an adorable Walt.

Ultimately it was a wild two-hour affair. What started out as corporate sins quickly became talent shows like Dwayne “The Rock” Johnson, Steve Martin, Samuel L. Jackson, Ellen Pompeo, Kumail Nanjian, Claire Danes and perhaps the smallest in the Disney era. Incredible, Amy Sumer (Hulu’s life and betty) He confessed to the loss of his sister Kardashian and Chris Jenner with the following words: “Getting out of your cage was the greatest honor of my life”.

Those colorful cheers might be on Hulu, and advertisers are already drinking cocktails on weekdays at 4pm, but you can’t hear that on Disney+. The growing streamer, which recently announced cheaper ad support levels, remains a familiar course. This was evident in the meticulously selected teasers for the sequels. upset s hocus pocus 2, as well as an appearance by Marvel master Kevin Feig, who told media buyers he’s seen the ripple effect in his cinematic world. Marvel series streams on Disney+, for example, appear to have doubled in revenue to $688 billion in their launch days. Dr. Strange in many worlds of madness. Page offered little to the photos other than towing Tatiana Maslan’s car She-Hulk: Lawyer.

Disney, as a word or unit, has never been more prominent by advertisers in the annual field of the television industry. And Chapek was quick to point out that this was an obvious problem for Disney. The intro came from a disembodied voice that bore no resemblance to Michael Buffer, who called his company “the most powerful force in the industry”.

“We are shaping global culture,” an opposition leader recently said. “We define and define the entertainment landscape over and over again.”

Speaking of Chapek’s problems, namely trying due to his initial reaction to Florida’s “Don’t Say Gay” bill, it wasn’t mentioned until pre-fried master Jimmy Kimmel lightly touched him during his remote and spectacular performance. . “We are one big happy family,” said Kimmel, who tested positive for COVID on Tuesday. “And if you ask anyone in Florida, this is a simple family.”

If the Disney parade made sense, Peter Rice probably distilled it best. Evangeliza, president of Disney General Entertainment Content, was interested in the company’s relationship and apparently equally interested in the bank’s request for advertiser dollars as a sign of common in-room transactions. “We provide an environment where artists are encouraged to take risks and are nurtured by experienced executives,” Rice said. “Many of them work exclusively for us.”

And during the most recent (though certainly not the last) meeting of the week on the volatile business landscape, Rice focused on the fact that her company is the acquirer. “The only studio founded by an artist and the only one that has never been bought or sold for over a century,” said Rice, who came to Disney to buy movies and television from 21st Century Fox.

However, in all of the artist’s conversation, the individual Disney brand that gained the most time was ESPN. Following fundamental rights settlements (NHL, SEC and XFL), the sports platform spent more than half an hour at the event, in the Manning brothers’ apartment, with a particularly hilarious trailer featuring Peyton exclusively as “Ellie Brother”, Tim Tebow and XFL. co-star

When the case really came Sell These people, the projects and the different platforms, the ones that were present, which of course they all were, were obviously just for Kimmel. The head of the advertiser, Rita Ferro, only arrived at 110 minutes. “It was the biggest performance we’ve ever had on this stage,” Ferro said. “We’ve been planning this moment for years.”

It seems like it took a long time to deal with this moment, but it was worth it as soon as Kimmel, via Zoom, left the railroad scene before causing a headache and upheaval in the TV industry.

“Let’s give Rita one more round of applause,” said Kimmel, “Queen of Madness.”