The last Carnegie Hall performance in May 2019 was a CBS judgment that affirmed the “strength and stability” of its broadcast schedule.
Three years later there was a global pandemic and everything changed. This time, the presentation will be made by Paramount Global, the corporate owner of CBS (not to mention the former Viacom networks and the Paramount+ streaming service). And everything will be in sight.
“We think this is our launch party,” said Joe Ann Ross, Paramount’s advertising sales manager. hollywood reporter The interview mentions that all Paramount brands will be featured, from CBS and MTV Networks to Pluto and Paramount+.
Of course, CBS still has its moment, Ross noted, as “the broadcast network has become overloaded and refreshed in terms of planning for the year.” You can read about CBS’s fall schedule, complete with comedic composition and new unwritten nights, here.
But it’s a combined portfolio that, in Ross’ words, makes the company a “must buy” for marketers and advertisers.
“We’re a well-known entity, people know where to go in the world of Paramount to get the audience they want and get into the show they want,” Ross said. “We converged where we can and we also rely heavily on streaming.”
Streaming will be a big theme in the period before, Paramount will publish its free platform with Pluto ad support as well as offering its Paramount+ subscription.
“Customers want to be there,” Ross said, adding that “there is a shift [in ad spend] Out of line… I won’t call this a seismic shift, but the fact that we have these three buckets, so to speak, forces us to buy. It would be very difficult to buy from us. ”
And the company will stray further from its cross-platform strategy with one of linear TV’s biggest successes: the Paramount Network. yellow stoneWho created your first spin-off? 1883 At Paramount+ last year. And on Tuesday, the company announced the following spin-off: 1932With Harrison Ford and Helen Mirren.
Paramount plans to create “super franchises” that will allow brands to be “always on the go” in franchise programs, no matter where customers see them. yellow stone This is just the first one that the company hopes will be many.
“We are looking for more opportunities in the future where you can buy full board and that’s what we did. yellow stone“And I think we’re going to do something similar with Taylor Sheridan’s world because we’re going to do business with him and we’re also looking at other opportunities in our business,” Ross said. “Since we own the IP with Taylor, we can do a lot… and insert visuals into the programming.”
“What Taylor Sheridan is doing right now. We are very lucky to do business with him,” added Ross.
Source: Hollywood Reporter
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
