Bob Eiger Joins Express Delivery Company GoPuff as Advisor and Investor

Bob Eiger, former CEO of Walt Disney Co., continues to seek new opportunities as an investor.

On Wednesday, express delivery company GoPuff announced that Iger was joining as an advisor and investor.

GoPuff is one of the few companies in the “instant trade” category, where users order groceries, household items or groceries through the app on their phone and have them delivered quickly. For example, GoPuff tried to deliver its products to consumers in 30 minutes or less.

However, the company took a different approach from many competitors, operating its own warehouses and taking care of its own logistics.

While Aiger may be more closely associated with the entertainment world, Disney has also supported retail, not only running a large consumer goods business, but hundreds of Disney-branded stores as well. Disney Iger’s leadership has also been aggressive in using technology to provide easy-to-use products and services.

And with GoPuff entering the influencer creator economics space in recent months (the company partnered with YouTuber MrBeast earlier this year), Iger’s experience will be useful for navigating this world. Late last year, actress and singer Selena Gomez also invested in the company.

Iger has been active since leaving Disney at the end of the year. He is working on a new book and has become a consultant and investor in several companies. Notably, Iger teamed up with The Chernin Group and Rich Paul to invest in toy maker Funko earlier this month, joining Genies’ board of directors seeking a leadership role in the virtual avatar business.