After two and a half days of giddy media shoppers breathing each other’s breath, spreading out en masse in Manhattan for the first time in three years, it was Paramount that asked pre-participants to cover themselves at Wednesday’s screening. at night. .
A welcome break for the fifth, sixth or seventh consecutive airing of the same uncovered faces, the celebration was also the first time Paramount has made an integrated launch to advertisers since… Well, a lot has happened. There was a merger of ViacomCBS in 2019, bringing together broadcasters, cable and studios, and a few months ago it was renamed Paramount, a new name for both the conglomerate and its streamer. “Next week will be what Elon Musk calls us,” Stephen Colbert said of his company’s ever-changing shape.
colbert aside late show Twice diagnosed with COVID this spring, he derided his own sick leave as he walked to Carnegie Hall shortly after the performance. “Give me COVID once, shame on me; “Give me Covid twice… please stop giving Covid,” he said. “But my doctor says I’m super immune now. I could pray for each of you. And if that’s what you need to buy ad time Blue bloodLet it be. “
The comedians did not hesitate to dedicate themselves to the scene. 60 minutesScott Pell and the company that helped narrate the presentation are structured much like the broadcast of their show. “Why you did? 60 minutes This year’s prerequisite topic? Paramount publicity director Joe Ann Ross asked at the top of the show. “We want every minute to be fun and informative. We also want to respect your time.”
They also wanted to show off. The 54-season magazine may seem like the least sexually explicit property at this week’s ad sales auction, but in a world of inaccurate broadcast numbers and unpredictable subscriber growth, 60 minutes It is regularly the most watched TV show on television. No one understands the unique value of this crowd more than anyone there. Unlike the typical episode, the mock segments of Gail King and Nora O’Donnell were naturally very cute. There were jokes about who is the best reality TV host and tearful testimonials about the influence of Paramount/BET creator Tyler Perry.
leans over 60 minutesHowever, this largely meant staying away from controversy. And given the weather, it wasn’t necessarily a bad idea. The seat mask mandate was enough to remind me that the pandemic is not over. Bill Whitaker interviewed BET CEO Scott Mills to take a picture of the ongoing battle on television. Additionally, Warner Bros. Early morning on discovery – Paramount made the most of the ongoing war in Eastern Europe.
But there was humor, and not just because listening to Leslie Stahl talk about similar tulips. Family Vacations on the Jersey Shore s RuPaul’s Drag Race Race Somehow fun. A large portion of rookie CBS actors approve ghosts He performed a musical number, past late show Host James Corden hosted a mini-rack, while Wayne Brady hosted a Paramount-themed game show with Tony Dokupil, Nate Burleson and, for the third time this week, the incredibly busy Nicole Bayer. All three receptions were warm, much warmer than those conducted by LL Cool J for the famous Apple spy. 1984 Advertising – Moratorium on this parody, please! – But was yellow stone That probably won the night.
None of the applause sounded like Kevin Costner’s when he took the stage with his colleague Kelly Reilly. (Jorge and Tammy Star Jessica Chastain may have had her chance to win over Costner, but she somehow took the stage without a proper introduction.) Hollywood may have an awkward relationship with Taylor Sheridan’s Paramount franchise. Advertisers are clearly not. The fact that cable drama can cause a lot more emotion than the latest Oscar-winning actress says a lot about why people show up (and get paid) at these events.
Ross and Colbert more or less fulfilled their promise to do more than an hour, but it wouldn’t have been a pre-visit to Carnegie Hall without a schedule. So for the first week, CBS’s fall schedule worked overnight. It was quick, without fanfare or conversation, but it was a good answer to the reason for this strange ritual.
Source: Hollywood Reporter
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
