Swiss luxury beauty brand L.Raphael plans to expand its retail business, the first retail format to be launched this fall at the company’s Geneva headquarters.
In addition, by the end of the year, 10 stores will open in Israel, where Paris, London, Zurich and other potential locations in Asia are planned. At its new retail locations, L.Raphael presents the brand’s face and body skincare collection with round orange boxes and, depending on the location, offers treatment with Oxy-Peel technology. The products were available in the brand’s changing rooms.
L. Raphael shared the story Saturday at a private lunch at Villa Forbes in Cannes. Also as part of the show, the brand offered a new red carpet treatment, the PowerCure Skin Set, which combines three technologies: LED (light emitting diode), RF (radiofrequency) and EMS (electrical muscle stimulation). .
The combined technologies are designed to firm the skin and improve its appearance and skin texture in no time. Ronit Raphael, founder of L.Raphael, said: “We have always been at the forefront of our holistic approach to beauty. Thanks to our cult procedures for immediate and lasting youthful effects, especially based on oxygen and the exclusive ingredient LEC 40, the brand has transcended the limits of cosmetology from the beginning.
Raphael collaborates on products with Professor Paulo Giacomoni, who leads research and development, and Dr. Raphael Gummer, medical director and founding partner. “Our scientific advances in non-invasive cosmetic skin procedures allow us to help people complete beauty treatments at home and look their best, whether they change their habits, work remotely or travel a lot,” said Gumner.
Image of the new PowerCure Skin line by L.Raphael
Courtesy of L. Raphael
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
