Pixar’s latest movies have flopped at the box office with virtually no profit margins.
In the post-pandemic period, pixar got featured in oscar with soul (2020), but the iconic animation studio faced several box office failures as audiences returned to theaters, such as Lightyear (2022) and the newly released Elements (2023).
In an article to understand this decadence of the disney, Variety talked to some market experts. It’s worth remembering how the company invests at least US$ 200 million in the films, since most of these projects used to raise US$ 1 billion easily.
However, it has gotten a lot harder to hit that number recently. As the site reported, China’s revenue has become less of a reality due to tensions with the West and changing tastes, as well as the war between Russia and Ukraine.
That is, there is a need to control costs, something that takes time, according to Variety. Large feature films take three to four years to complete and release. So, it would be possible to see a real change from 2026.
“It takes a long time for a big ship like the disney change course. A pixar is becoming an anemic brand. It’s so far from the days when anything released would blow the doors off,” he said. Paul Vernaprincipal analyst at Insider Intelligence.
Source: Rollingstone
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