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Meta Plans Bigger VidCon Presence Amid Growing Competition

When VidCon returns in person to the Anaheim Convention Center later this month, Instagram parent company Meta plans to attend the conference with multiple lounges, parties and panels to promote its IG Reels and AR/VR products. Quotes for content creators.

Meta is hosting five sessions at the conference, two of which will feature Dane Glasgow, vice president of entertainment at Meta, and Jackie Pimentel, head of creative product marketing, on topics such as the metaverse and early monetization, respectively.

During VidCon, taking place June 22-25, Meta will take over the Hyatt Hotel and nearby pool with interactive installations featuring Meta Quest 2 VR headsets and Ray-Ban Stories smart glasses, plus a suite designed to serve background. coil contents. The convention center will only aim to invite the creators of the “Reels lounge”.

Meta will host its first poolside happy hour at VidCon on June 23 with DJ Sickick’s set, followed by Meta’s black creator show We The Culture’s second happy hour featuring DJs Angel + Dren. And on the night of June 24th, there will be an Instagram party with “Big Energy” rapper Lato.

The company’s presence at VidCon comes a year after Meta CEO Mark Zuckerberg pledged to pay $1 billion to incentivize creators, with Instagram CEO Adam Moser acknowledging “fierce competition” between TikTok and YouTube, forcing the IG to change the focus to the video.

While TikTok will be the main sponsor of this year’s VidCon, replacing longtime sponsor YouTube, Meta Creators Partnership Director Justin Anthony hopes the company’s presence at VidCon will attract those looking to expand into AR/VR and serve the program. Loyalty to creators.

“Today, creators talk less about competition, because [they’re] “It’s becoming a lot more platform agnostic,” Anthony said. the hollywood reporter. “They use TikTok, they use Instagram, they use YouTube. Gone are the days when creators were on one platform – they used a lot of all platforms to reach an audience. So I think all the competition is really pushing us, empowering creators, because all these platforms support creators in a meaningful way. ”

Source: Hollywood Reporter

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