Less than two months after Netflix announced plans to add ad-supported layers to its subscription streaming service, Cannes Lions International Advertising Festival has named Netflix co-CEO Ted Sarandos the Entertainment Man of the Year.
Cannes Lions, which now calls itself the “International Festival of Creativity,” said Netflix will appear for the first time this year at an event honoring Sarandos.
Sarandos will join Oscillation Podcast host Cara Swischer and MediaLink’s Michael Cassan take the stage at the Lumiere Theater in Cannes on June 23 to discuss their future plans for Netflix.
Cannes Lions President Philip Thomas called Sarandos “the premier creative force that has created truly compelling content on Netflix and has changed the creative landscape over the past decade.”
The flying streamer landed on Earth last quarter after posting frustrating numbers in which he lost 200,000 subscribers. The company’s stock price dropped on the news, and due to revenue, co-CEO Reed Hastings and CEO Greg Peters said that Netflix was changing its multi-year advertising policy and introducing low-cost ad-supported service levels. To attract new customers.
Sarandos recently appeared as New York Times A profile in which he still defended the controversial Netflix comedies by Dave Chapel and Ricky Jarvis, which were criticized by both viewers and LGBTQ advocacy groups for their content related to the trans community.
Sarandos is the second executive entertainment company to receive the Cannes Lions Entertainment Personnel of the Year award. Saturday night live stream Producer Lauren Michaels, who received her first award at the Cannes Lions Festival 2019.
Skin Lions 2022 will take place June 20-24, 2022.
Source: Hollywood Reporter
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