Omaha Productions is moving from Manningcasts to podcasts, all of which are part of a broader content deal with Caesars Entertainment, the parent company of the casino and resort brands, as well as digital sports betting company Caesars Sportsbook.
The production company, founded by former NFL defender Peyton Manning, has a multi-year deal with Caesars under which Omaha produces video and audio content for Caesars platforms and launches a podcast business through a new division, Omaha Audio Network.
The Manning and Omaha team will also help develop digital and social content for Caesars, which will launch a new series called main Street Hosted by former ESPN host Kenny Maine, who joined Caesars last year. The deal also includes live events at Caesars locations across the United States following the success of the Manning family’s Super Bowl parties earlier this year at Caesars Las Vegas (the company also represented Peyton and other members of the Manning family in the Manning family’s marketing campaign). last year). Inside).
Manning says the hollywood reporter That these commercial points facilitated a new agreement.
“The shoot was filled with lots of laughs and the people at Caesar were great teammates,” said Manning. “Earlier this year we had discussions to see if we could do more together. That’s what led to the association with Omaha. “Together we created some fun original series and we think what you will see in all of them is fun content about the sport we love.”
Both parties say the partnership with Content involves collaborating with the Omaha and Caesars teams working together on content ideas and utilizing Caesars’ talent pipeline, including Maine, comedian JB Smoove, leader and influencer Rachel Demita, Cooper Manning and others. Demita directs the television series called star shotsAnd Cooper Manning leads the series called another round.
“Together, we’re trying to brainstorm,” said Sharon Otterman, marketing director at Caesars Sportsbook. THR. “We truly believe that storytelling is an important part of sports betting and of course it is an important part of our brand. We want to be in consumer education. This is a new industry with a lot of jargon and is very famous for talking about sports. So we wanted to create really good content.”
Manning retired from the NFL in 2016 and founded Omaha Productions in 2020. The company began producing alternate broadcasts with ESPN’s Manningcast. Monday night football This sees Peyton, her brother (former walker Eli Manning) and special guests hosting the game.
“They can create content that is totally relevant to sports fans,” added Otterman. “I feel like I’m watching an NFL game in my living room with Peyton and Ellie on Monday night. How good is that? And a sense of inaccessible content, talking to fans… That’s what makes us attractive and fits well with our brand. ”
The Manningcast format was so successful that ESPN extended its contract with Omaha through the 2024 football season and announced that the company plans to produce other alternative broadcasts (the first was for the PGA Championship, run by Joe Buck and Michael Collins). places Franchise for ESPN+.
The Omaha Audio Network will launch later this year, and hosts are expecting a number of top-notch sports. Caesars Sportsbook will sponsor the presentation on all podcasts.
Podcasts have become a popular category for platforms like Spotify, Apple and Amazon, as well as for talent who often use their fan base to listen to and recommend content and visit friends. Sports, in particular, has become a critical category that companies like Spotify are investing in (Spotify recently hired Bill Simmons to lead its sports content efforts).
Omaha will also participate in Caesars’ Responsible Gaming Campaign (Mannings appeared at the venue, having played in both the NFL Games and the Super Bowl last year).
“People really trust Manning and like Omaha content, and a big part of our job is getting the games out there,” said Otterman.
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Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
