As users struggle with the rising cost of subscribing to online video-on-demand services, ad-supported free streaming platforms or so-called FAST channels, they spend their time in the sun, heard the Banff World Media Festival on Monday. fair.
“We live in a very saturated market and there is a huge demand for an audience-friendly environment,” said Beth Anderson, general manager of BBC Studios Americas FAST Channels, at a morning panel on ad-supported platforms. Anderson said there are no subscriptions or payment models, making FAST channels an attractive alternative for audiences looking for new content online, especially if they’re cable cutters or never cable.
FAST channels see themselves as universal television services offered for free, unlike subscriber platforms like Netflix and Prime Video, which are known for scripted and unscripted television. “We now have four live FAST channels in the US, three in Canada and more are coming,” said Jamie Shuela, president of Global Channels and Media at Blue Ant Media, which recently saw LG Channels take over the FAST channel suite. . . In the United States and Canada.
These include Blue Ant’s FAST channels such as Total Crime, Homeful Home Repair and Love Nature. The main player in the ad-supported streaming space is Roku Channel, which seeks to change user listening habits with its own linear online TV offering.
“The decline you see on live (TV) is more down to economics and consumer behavior… As long as you have a value proposition in your channel’s headline, consumers know what they’re watching,” Jennifer Wax told the content. from Buffy’s Roku Channel. Purchasing Director.
In the US space, as Netflix looks to enter the stream of streaming ads, ad-supported video is among the other players in the domestic demand market for marketing that Disney is likely to introduce with support for streaming ads. Meanwhile, Paramount will release Paramount+ and NBCUniversal will continue to develop Peacock.
Filmrise, as an independent portfolio of ad-supported streaming applications and FAST channels, is also looking to offer online linear television services. “In the regulatory channel, we’re just trying to multiply these linear flows in a huge world,” said Teja Shah, senior director of strategy and business analysis at Filmrise in Banff.
Schouela told Blue Ant Media that the FAST channel space will continue to grow internationally beyond the US market, which is far ahead of the rest of the world, especially continental Europe.
“We are looking for a blank space in the market. Canada is less overcrowded, the UK is less overcrowded. It will continue all over the world”, assured Shuela to the festival participants.
The Banff World Media Festival runs until Wednesday.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
