Miss Bolivia and Eruca Sativa come together to present “Ego”

Miss Bolivia and Eruca Sativa present “Ego”a new collaborative song that combines the crushing power of rock with the fluidity and lyrical richness of rap at its most raw.

“Ego”, as they say, is a fusion that exceeds the sum of its parts and invites you to shake and move your head praying “Kill the Ego”, in this second preview of Miss Bolivia’s next album, which will be released in November.

Armed with precise words and sharp rhymes, “Ego” calls for the rebirth of the subject from the abandonment of the selfishness and narcissism characteristic of an era, to make way for a true awakening.

In a society and culture where egocentric displays and hegemonic profiles governed by social networks and marketing predominate, back to basics starting from a more human, collective, healthy and authentic place, are some of the proposals of this powerful song.

“Ego” was produced by Juan Blas Caballero, and the music video was filmed in the studio by Rodrigo Alonso during the days of recording the song, recording the events of the creative process in real time, with animated graphic interventions.