Disney+: soon advertising in all subscriptions?

Disney+: soon advertising in all subscriptions?



The platforms go to advertising

When you like a streaming platform Netflix arrived, one of the advantages (besides being able to watch catalog programs whenever you want) was the absence of advertising, before, after or even during the program, unlike some TV channels. But times have changed and streaming services have need to earn more. And that’s what advertising is for.

At the end of 2022 Netflix launched a cheaper plan, at 5.99 euros per month, but with advertising. A paid choice he has reported approximately 8 million subscribers to the platform according to data from the last quarter.

Result, Disney+ decided to follow the same model. Last August we learned of a price change with a Standard Plan with advertising for €5.99 per montha Standard Formula formula for €8.99 and a Premium Formula for €11.99.

Disney+ plans and pricing ©The Walt Disney Company
Disney+ plans and pricing ©The Walt Disney Company

Advertising also in Premium for Disney+

Everything was going well until the platform was announced further changes within these offers. And above all the addition of advertising in the offers, which should not have had any. This is what was announced Android phone by an email sent to users relating to the update of the general subscription conditions. The message then indicates this “ad-free” subscriptions. will be able toinclude limited promotional contentDisney brand information, sponsorship messages, and more, including advertisements in live content or special events that contain traditional ad breaks“.

We understand that this will primarily be about promoting all things Disney. We don’t know exactly at what level these ads will appear, if it will be a model similar to Prime Video that offers, for example, before an episode of a series a short teaser of another program. Furthermore, the presence of “traditional commercial breaks” in live content. This is, firstespecially to warn of the presence of advertising panels during, for example, a sporting event.

Please note that Disney+ subscribers will see their subscription will automatically increase from €8.99 to €11.99 from November 1st. To avoid this, you will need to choose the desired formula before proceeding.

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Source: Cine Serie

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