As Netflix overhauls its streaming business model after losing 200,000 subscribers in Q1 2022, TV boss Bella Bajaria insists there is no significant change in approach.
“We are not making any radical changes to our business. We don’t join. “We don’t just have a big transition phase,” Bajaria told the Banff World Media Festival on Tuesday. the hollywood reporter Editor, Nekesa Mumbi Moody.
Asked whether the entertainment industry is questioning Netflix’s streaming business after the company’s recent setback, Bajaria said streaming continues to thrive and will remain here.
“Of course, it was loud. For me, to look at, the business works. When we do a big show, like Weird stuff, People watch and talk about it. “The idea of watching TV and streaming over the internet works,” she said.
Netflix went back to basics, Bajaria added, including local producers, writers and stories from around the world. “For me, with all the noise, the best shows always win. And that part works,” she argues.
Bajaria also praised Netflix, which was suddenly seen as an underdog in the face of growing competition, although it still dominates the streaming space. “It’s good, it’s a good place to be, a stranger,” he said.
And Bajaria has responded to industry conversations about cutting Netflix’s content spending, which currently hovers around $17 billion a year, as it turns into profitability.
“We are going to increase the cost of content. As growth has slowed, we’ve also slowed down content, but we haven’t slowed it down. “Overall, over the next two years, we’re all going to get stronger,” he said when asked about Netflix’s annual content costs.
Since joining Netflix in late 2016 after serving as president of Universal TV, Bajaria has assembled a global management team focused on developing and producing unwritten dramas, comedies, event series and travel-focused content.
He told Buffy attendees that Netflix would also stay on track with major joint ventures with industry-leading creative talent like Ryan Murphy and Shonda Rhimes. “We are very happy with these agreements. bridgeton It was amazing for us and we loved what Shonda was doing. “That’s just part of the case and I don’t think it’s gone away,” Bajaria said.
The head of world television is responsible for such successes squid game And during the conversation, it was also reported that Netflix is launching the reality show Squid Game with the biggest cash prize in television history.
Moody will present Bajaria hollywood reporterImpact Award at the Rockie Awards gala at the Banff World Media Festival tonight.
Source: Hollywood Reporter

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.