Names like Hailey Bieber, Emma Roberts and Kim Kardashian also appear prominently in monetization on Instagram
With greater access to contacts and structure for careers and art, nepo babies (term in English that designates those celebrities with famous parents) started to be talked about a lot on the web, either with criticism or praise, but there are those who do better than their respective parents. Now, research JeffBet cast Miley Cyrus as the most successful nepotism baby.
This definition was in terms of online earnings. According to the analysis, which was based on the Instagram Money Calculator, Cyrus has a higher rate of social media than her parents, Billy Ray Cyrus It is Leticia Cyruscan charge for brands.
In other words, the study analyzed the earning potential on Instagram for popular children of celebrities, compared to their famous parents. The online earning potential of Miley is 10,170% higher than that of Billy Rayaccording to engagement and follower count.
Second Instagram Money Calculator, Miley Cyrus has an engagement rate of 0.5% for approximately 215 million followers. This means she can charge an average of US$154,000 (approximately R$753,000) per sponsored post on Instagram. The average earning potential of Billy Ray Cyrus is US$1,500 (US$7,300) – he would need 100 advertising posts to equal one post from his daughter.
Miley is in the lead with an advantage. Hailey Bieber comes in second place with a postage value of US$53,300, while parents have US$605. Emma Roberts closes the podium with US$15,500 (US$243 from parents). See the complete top 5 below:
Nepo baby | Price per post | Value per parent post | % Difference | |
1st | Miley Cyrus | $154,050 | $1,500 | 10,170% |
2nd | Hailey Bieber | $53,300 | $605 | 8,710% |
3rd | Emma Roberts | $15,500 | $243 | 6,279% |
4th | kim kardashian | $1,268,000 | $41,675 | 2,943% |
5th | Gigi Hadid | $67,050 | $2,800 | 2,295% |
In a press release, a spokesperson for JeffBet talked about the research. “For children of celebrities, it may seem inevitable that they will end up famous and successful in some way—whether by leveraging their parents’ influence and advancing in their chosen career, or simply by becoming known through association with the family legacy,” she said. .
“Although the nepo babies naturally have better access and opportunities than the average person, it’s interesting to see that some were clearly more pleased with the public than others – especially when compared to the enormous success of their famous parents,” the statement continued.
Although the motivations for seeking fame may vary from person to person, it is clear that nepotism babies can capitalize on this attention and convert influence into gains.
Source: Rollingstone

Emma Jack is a writer at Gossipify, covering fashion, beauty, lifestyle, and pop culture trends. She stays current on the latest trends and offers readers up-to-date information on what’s hot in the industry. With a background in fashion journalism from Parsons School of Design, she offers a unique perspective and analysis of current trends.