In 2021, Ryan Reynolds acquired Wrexham Football Club with fellow actor Rob McElhenney
Third oldest football team in the world (founded in 1864) and currently sponsored by TikTok, Wrexham Football Club was acquired by the actors Ryan Reynolds It is Rob McElhenney in 2021 for £2 million (approximately R$12 million at current prices). However, the duo lost a lot of money on this investment – but there is a prospect of recovery.
It is worth remembering how the entire history of the club’s purchase is documented in the series Welcome to Wrexhamwhich has two seasons so far, available in the catalog of Star+. At the premiere of the second year (via NME), Humphrey Kerexecutive director of Wrexhamcommented to the owners how they have lost “a lot” of money since the acquisition.
Right away, Shaun Harveyadvisor to the Wrexham, revealed to the two actors how they lost around £10 million (R$60 million) on the original investment. When he heard this, Reynolds said, “I’m going to throw up.” Then, McElhenney asked when the pair can expect to get their money back. “The value that comes from the global appeal we are able to create will offset the additional costs we create,” he responded Harvey.
The biggest thing that will change about the promotion [de liga é que] people will be able to see the value of Welcome to Wrexham. They can see the value of the profile that is built. This is where additional sponsorship revenue can be generated.
Source: Rollingstone
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