In mid-May, Paramount Global promoted the CEO role of Marco Nobel, International General Manager of Paramount+, to lead Streamer’s global expansion markets strategy and implementation into new markets.
The Miami Italian most recently worked at Paramount’s streaming division as head of international marketing, data and analytics, and previously worked for Netflix and Amazon.
Ahead of the start of Paramount+ in the UK and Ireland on Wednesday (June 22), followed by Italy in September, as well as Germany, Switzerland, Austria and France in December, Nobili spoke. hollywood reporter Paramount+’s potential in overseas markets and the importance of compelling content. After all, by the end of this year, Paramount says it will have paid streaming services available in more than 60 markets. In 2023, it will expand further into Asia, Africa and the Middle East, where India is the main market for Paramount+. And after previously announcing a commitment to plant 50 scripted international originals by 2022, Streamer on Monday announced a goal to plant 150 international originals by 2025.
“What I admire is our global nature and our ability to really blend the global and the local,” said Noble. THR Streamer’s approach to originals and other content in his first interview since starting a new role. “So as we expand into more markets including South Korea, the UK and Ireland from time to time later this year, not only will we be bringing our global successes to those countries, but we will also be developing a large number of content.”
He explained that this formula has been the key to success in the markets so far. “In fact, we’ve seen great success with global hits like auraWhat is our number one driver so far and we are very excited about it, or 1883 Or franchises like paw patrol ANY Dexter: Fresh Blood It was phenomenally good for us, but also international content. We’ve already agreed to sign 50 international scripted titles, including titles like those sent (On the Vatican team charged with studying and verifying the miracles of potential saints sent to Mexico to test a supposed miracle cure), which came out as a Latin American title from Mexico that behaved phenomenally in Latin America and then took to the brink. And it is included among the Top 10 US Scripted Originals and 1st US Spanish Original Script.
Having lived in several countries, “I think it’s good to see the content of crossing the border”. Get a new Italian original Circus. “This is the title of a very dramatic story from Italy. My mother, of course, would be very interested in that. But then I think of some friends of mine in other countries and I really see that they are interested in that talent and creativity there. So net net, this is a very global and diverse story that I think we are uniquely positioned to bring to market. ”
Nobili says the release of the originals will continue over the next few years to update the offerings to consumers. “We plan to release another 150 titles [from international markets] “By 2025,” he said.
He also chose Paramount’s mix of content and stars, which he sees as a huge boon for streaming services. “If there is something that we do really well, it will be very easy to say that we have something for everyone. I think we actually have something wonderful for everyone. Because when you think about writing dramatic screenplays, Paramount is perfect for making dramatic screenplays. We’ve been doing this for a long time, Showtime has been doing this for a long time. We took this to Paramount+, for example, first woman, which we released internationally and is now also coming to the UK. Then you think about how good we are at comedy. We’ve been doing Comedy Central for a long time. And we create reality stars. We were great in all these verticals, including animation. ”
Paramount has also established or established strong relationships “with some of these Hollywood stars, and now we’re turning them into a streaming service with Paramount+,” Noble said. “If you just think about it, this is the only place you can see [Sylvester] Stallone, Sponge Bob And part of our reality shows everything in one place.”
How did you enjoy the first few weeks of your new role? “The reason I’m passionate about it is because it’s at the crossroads of entertainment and international relations,” Noble said. THR. “The third passion, I would say, is technology. So the fact that this role really is at the intersection of those three things is especially exciting to me. ”
When asked about the UK and Ireland launch this week, he said: “We hope to surprise everyone with the big launch we are doing in the UK. Full control in London. “Starting Monday, Paramount+ has promised to reinvigorate the metro area with a series of installations, pop-ups and activities. “The four busiest streets in the West End will be Star Alley, a streaming service in response to the Hollywood Walk of Fame, where you will see 42 illuminated stars hanging from the streets,” the company said in a statement. The giant stars will honor Paramount legends including Sylvester Stallone, Brian Cranston, Gillian Anderson, Michelle Pfeiffer and Viola Davis, while other stars will be based on hit movies and shows, among others. transformers, ᲕThe way of the stars s crying.”
London’s Leicester Square, home to many Hollywood premieres, will be transformed into Leicester SquarePants, where SpongeBob will host his home of pineapple and crab cakes and other limited-time surprises. And Piccadilly Circus will show a set of copies aura s Star Trek: Discovery s ᲛThe mission is impossible Selfie challenge, by the way.
Nobili has also demonstrated the potential of the UK and Irish markets by signing tens of millions of SVODs. “It’s one of the top three markets in terms of revenue from video subscriptions, so it’s really a priority for a lot of different players,” he explained. “This is a huge market and it’s really very attractive. We’ve done a lot of research on how huge this opportunity can be for us, and it shows that over 60% of the market is actually looking for a new streaming service to replace one of the streaming services they’re already subscribed to. ”
Giving customers choice and utilizing dealer relationships is also important for UK expansion, the executive said. “For example, we’ve made this great partnership with Sky where Paramount+ will be available to Sky Cinema subscribers at no extra cost. As a user, it all depends on the device you choose and you decide where you want to see us. Being everywhere is important to us. “Finally, a monthly subscription price of 99 6.99 per month ($8.55), or 69 69 ($84.47) per year, is ‘a great value for our customers,’” argued Noble.
Source: Hollywood Reporter
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