Netflix: moving towards removing the Standard ad-free subscription
Netflix, the undisputed leader in streaming, is in the midst of a transformation of its subscription structure, a change that risks weighing heavily on users. At the heart of this revolution, the platform is preparing to progressively eliminate its Standard offer without advertising (currently 13 euros in France) in the twelve countries where the option with advertising has already been launched. As we learn Varietythe process will begin with Canada and Great Britain from spring 2024marking a crucial step in Netflix’s overall strategy.
This removal, which occurred shortly after the elimination of the Essential offer, strongly suggests that Netflix is moving towards a future in which only two subscription options will be available: a less expensive formula with advertising and a more expensive Premium formula ( which will heavily penalize some users who do not want to spend 20 euros a month for the subscription). This perspective is clearly emerging as the company indicates that it will start with these twelve countries before considering extending this decision to other regions (and therefore soon in France). This strategic move reveals a deliberate intention on Netflix’s part to simplify its subscription offering while maximizing revenue.
A profitable strategy
The advertising version, currently offered at a lower price (5.99 euros in France), already attracts a significant share of new subscribers, equal to 40% of new registrations. The Premium offer, for its part, will continue to provide a higher quality visual experience, without advertising, in UHD and with 4 screens simultaneously but at a higher cost (currently 19.99 euros).
For current Netflix subscribers, these changes signal an important evolution in their streaming experience. They will have to adapt to a limited choice: either opt for a cheap subscription with advertising, or pay more to maintain an ad-free experience with further advantages. This decision by Netflix comes in a context of greater competition and increasing content production costs in the streaming sector.
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
