EntertainmentBudweiser takes the Lollapalooza experience to another level with actions inside and outside the festivalFrom collectible transportation cards and Bud Zero tasting experiences, Bud is present at one of the biggest festivals in the country today at 3:00 p.m.

Festivals are always special occasions, and only a specialist in incredible events can improve the experience. Therefore, the Budweiserthe beer of fans and world music icons, reaches Lollapalooza Brasil 2024 with actions that promise to make the weekend with Blink 182, Kings of Leon, SZA and other idols, one of the most memorable for anyone who loves music.

For this year’s edition, the Bud prepared surprises that start before even arriving at the Interlagos Racetrack. To enjoy a good event without worry, the best way to get to the venue — and return home — is by public transport.

With this in mind, collectible and non-disposable transport cards, for use on trains and subways in São Paulo, were launched by Budin partnership with ABASP and the ticketing company Auto Pass, from TOP cards.

To purchase one, just go to Barra Funda and Pinheiros stations, where they will be sold until Sunday (24). The cards cost the same amount as the regular fare and contain one ticket each, with no possibility of recharging. And it’s worth remembering that you must be over 18 years old to purchase one of the six collectible models.

Bud Tour Promotion

Have you ever thought about living like a celebrity, with VIP experiences at music events around the world? With the Budweiser it’s possible! The promotion Bud Tour is a global action by the brand, which takes fans to meet the icons at events such as Tomorrowland in Belgium, in July, Lollapalooza Chicago, in August, and the Video Music Awards, in New York, in September.

This Saturday, 23rd, the bus from Bud Tour will make a stop at Beco do Espeto (R. Soares de Barros, 80 – Itaim Bibi), starting at 4:30 pm, offering an experience for bar customers. Everyone who is drinking a Bud and registers for the promotion Bud Tour will be able to spin the winning digital roulette wheel.

Prizes will be distributed such as Budweiser, bucket hat, gift pack and even tickets to the Lollapalooza Brazil. All ticket winners who agree to board and go at the same time to the Lolla with the Bud Tour bus, they will receive a kit with a special bucket hat and shoulder bag from the brand.

To guarantee an experience worthy of an icon, the bus Bud Tour it has a backstage atmosphere – a rockstar vibe for those who participate. And there will even be a DJ guaranteeing the vibe high energy in Budweiser with snacks, photo opportunities and, of course, Buds to top off this iconic experience.

Bud Stand

At the Lollapalooza Brazilthe highlight is the Bud Stand, a 750 m² space with bars serving the festival’s official beer and a privileged view of the stage signed by the brand – where headliners as Blink 182, Kings of Leon It is SZA they introduce themselves. It’s the opportunity to come face to face with the artists!

The place also has a dance floor inspired by boiler rooms and a different musical program with DJs Mu540, Jude Paulla and the sound of Batekoo. It will still be possible to get a personalized LED cup during your visit to the stand – ideal for that photo with #BudNoLollaBR.

The icing on the cake are the holograms of the personalities, which will be projected in booths, also perfect for social media and for simulating interaction with the icons.

Bud Zero

Another novelty is the staircase signed by Bud Zero — the brand’s non-alcoholic beer. From there it will be possible to watch the performances on the main stage in comfort and with a privileged view. In addition Bud Zero will be distributed free of charge at points throughout the Autódromo.

Bud Studio

To take all the atmosphere of Lollapalooza also for those who will not be at the festival, Bud called Igão It is Mythicalof PodPah, the most famous podcast in Brazil. The duo will present the public with a privileged and behind-the-scenes view of the event, directly from Bud Studio.

Bringing together icons and fans, there are also BudTalksmeetings with artists who will perform at the festival and who are enjoying the Lolla BR. Shaman, Pocah, Baco Exu do Blues It is Junior Lima are some of the guests who stop by. For the public at home, all content will be made available by Bud on the brand’s profiles on YouTube, Instagram and Tiktok. Check out the full schedule below:

Bud Talks Programming

03/22 – 6pm – Fan Side: The most iconic stories about when you activated your “card-carrying fan” side of someone

With Mari Palma, Pocah It is Jude Paulla

In life, everyone is a potential fan. In this BudTalks, we want to know the most emblematic, iconic and/or funniest stories of the moments when the members of our troop were the fans of the day and did everything for their idol.

03/23 – 5:45 pm – Idol x Fan Relationship: The importance of one for the other

With B.K., Shaman, Dan Mendes It is Bruna Mascarenhas

How important are artistic representations so that the public never stops dreaming and seeing themselves in the places they want? And the fan, how important is your presence so that your idol continues to feel the impact and recognition for his work and dedication? In this BudTalks, we will exchange more about the importance of each person in the other’s life and how they feed each other in this relationship.

03/24 – 8pm – What does it mean to be an icon?

With Junior Lima, Baco Exu do Blues, Marina Gregory It is Fe Medeiros

If one icon recognizes the other, we want to know the definition of how an icon is formed directly from our Troop. Furthermore, we will discuss more about who the icons are behind the curtains in each creative process, who are those who inspire them and how icons from other segments end up inspiring them in some way.

So, what did you think of the news? Ready to enjoy Lollapalooza 2024 with everything that Bud, the beer of icons and fans, has to offer? So stay tuned for everything that will happen during the festival and don’t forget to drink in moderation!