Blair Witch: Jason Blum tackles the cult horror film
Released in 1999, the horror film The Blair Witch Project it remained the highest-grossing film in the history of cinema for ten years. Produced on a budget of just $60,000, it grossed nearly $250 million worldwide (before being dethroned by Paranormal activity).
Written and directed by Daniel Myrick and Eduardo Sanchez, the film is a found footagewhich follows three film students who make a documentary about the legend of the Blair Witch.
Equipped with hand-held cameras, Heather, Michael and Joshua begin their journey by questioning the residents of Burkittsville about the Blair Witch, gathering strange and sometimes contradictory stories that fuel the mysterious atmosphere surrounding the legend. Motivated by these testimonies, they go deeper into the forestconvinced that he could clarify the mystery.
As they advance, inexplicable phenomena begin to appear: disturbing night noises, piles of stones arranged in circles and figures made of branches suspended among the trees. These strange manifestations exacerbate tensions within the group, already weakened by tiredness, isolation and disorientation. Their equipment is also suffering, with camera and GPS failures plunging them further into uncertainty and fear.
A quarter of a century after its release, Blair witch will see a return to cinema, since a reboot produced by Jason Bloom has been announced (via Variety). A first reboot in the form of a sequel had already been attempted in 2016, directed by Adam Wingard, but had not been very successful with only $45 million in revenue at the global box office. In 2000, a year after the first, a second work entitled The Book of Shadowswhich was a huge critical and commercial failure.
A perfect wedding
The announcement of a new Blair Witch film produced by Jason Blum is no coincidence. The latter has been known for many years for its unstoppable recipe: producing genre films on a low budget, for maximum profitability. It was he who was already at the origin of Paranormal activitypublished in 2009, and became the highest-grossing film in cinema history ($193 million at the box office for a budget of $15,000). So it makes perfect sense that Blum is now tackling the second highest-grossing film in history.
The first information on this new film Blair witch they are being kept secret for the moment, but it will be about “proposing a new vision of this horror classic for a whole new generation of spectators”. Jason Blum said he was happy and honored to have been chosen to deal with this return to grace of the horrible saga. The first film was a great inspiration for him and, according to him, it would never have happened Paranormal activityif it hadn’t been there The Blair Witch Project Before.
Source: Cine Serie
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